I bet when Kim filed for divorce after 72 days of marriage to Kris Humphries, she didn’t expect a backlash this extreme. I mean, who expected a backlash at all? Celebs get married and divorced in a heartbeat all the time. And there hasn’t been a mass turning on reality TV’s favourite most famous family despite all the other desperate and fame-whorish things they’ve done/attached their name to (portapotties and a personalised credit card with exorbitant rates, anyone?), so why now?
Perhaps it’s because, firstly, rumours of Kim “recruiting” potential future husbands, the cliché proposal with rose petals and the $10 million made-for-TV wedding event did nothing to quell suspicion that not only was Kim and Kris’ whole relationship a sham, but that the Kardashian family in general aren’t real in the slightest.
And secondly, if conservatives are campaigning to never allow the gays access to marriage licenses at the risk of tarnishing the “sanctity of marriage”, what the hell does a 72-day charade union say about the sanctity of marriage? (Yes, I’m well aware this joke has been done to death in the media and on the comedian circuit.)
Yes, those reasons are certainly valid ones to perhaps stop watching the show and buying the gossip mags. But Kim Kardashian and her family have never been the best role models (hello, Khloe and your DUI arrest and lock-up!). This is hardly the worst crime against humanity celebrity they’ve committed, and it’s sure not to be the last.
But, by the same token, perhaps a family who’ve built their brand around being famous and making money by any means necessary deserves what they’ve got coming to them?
Personally, I was shocked at the divorce announcement and clicked on the links for the first couple of days, but now I’m—as I’m sure everyone else is—sick of it. To me, it’s just another chapter in the Keeping Up with the Kardashians soap opera. I’ve become desensitised to it all.
So what do you think? Is Kim’s divorce the final straw? Will you stop supporting her brand? Do you even care?
Image via News.com.au.