Event: The Blogcademy Melbourne.



This year has been one of professional development. I’ve completed two unpaid internships at Meanjin and The Lifted Brow, I’m working for Outback Championship Wrestling as their TV show’s host (which I have no idea how to do!) and I’ve spent my fair share of dosh on both in-person and online workshops, the most expensive of which was the Blogcademy, at upwards of $AU800.

That event took place last week at the Establishment Studios on Grattan Street in Prahan and was hosted by darlings of the blogging world Gala Darling, Shauna Haider and Kat Williams. I’d secured my place earlier in the year before I’d done many of the other workshops I mentioned above so by the time last week rolled around I was feeling about as professionally developed as I’m going to get so I wasn’t as excited as some of the other Blogcadettes seemed to be. Another factor that contributed to my stillness was that I’ve long stopped trying to monetise my blog, and instead I’m focusing on my freelance career (more to come on that soon).

Having said that, though, what I was most looking forward to was being around successful businesswomen who I hoped would inspire me going into the New Year.

While I certainly felt galvanised by Gala, Shauna and Kat and their stories, I felt that the workshop was a bit “Blogging 101” and that anyone who already had a blog, as was the case with all but one or two of the attendees, would already be familiar with much of the content.

I told some of the Blogcadettes at lunch on the first day what I was hoping to get out of the class, and that watching the Headmistresses divide the modules that make up the Blogcademy amongst themselves based on who was best equipped to teach them impressed me. As someone who really values their time and will not work for free anymore, I really respect the three women’s routine and that they were also able to work on their own businesses and blogs in the downtime between teaching modules. (What impressed me less was that the handful of volunteers assisting over the course of the two days were unpaid.)


Putting to use my newfound Instagram skills after abusing the photobooth.

As the second day wore on, it became clear to many of the Blogcadettes that we perhaps weren’t going to get our $800 worth of blogging wisdom. The first half of the day consisted of taking the perfect Instagram picture, which is all well and good for those who rely heavily on that mode of social media such as Gala, Shauna and Kat, but I really hoped to get something more out of the social media component than how to take the perfect selfie. We then proceeded on to a one hour and fifty minute lunch before starting back on how to monetise your blog. By that point all the attendees had had a chat about the Blogcademy not living up to our expectations and that disillusionment could be felt in the Establishment Studios.

I’d told one of the other Blogcadettes my admiration for Gala, Shauna and Kat’s time management skills and she agreed but added that it could be construed as boredom, disinterest and concern with what was happening on their Twitter and Instagram than being engaged with us. It really hammered home that they’re businesswomen looking to make money from us; they’re not our friends as much as they may make us feel that way when reading their blogs (which could perhaps be the benchmark for successful blogging).

A couple of other people said that the bulk of the notes they made whilst in the workshop were of how they would better facilitate it, which is a pretty damning testament. Many others were disappointed at the lack of engagement and one-on-one time; “was anyone addressed by name over the two days?” someone wondered. (The consensus was mixed on the use of nametags, which I think could have been helpful.)

I’m making the Blogcademy sound like a painful, not al all valuable chore of a workshop and it was anything but. I got some good feedback on my blog, and somewhat of the kick up the ass I needed to implement changes to it. I probably wouldn’t recommend it, and I would encourage anyone looking to help out the next time the Blogcademy rolls into town to ask for payment; with 150 attendees in 2014, there should surely be some funds left over to support other budding businesswomen. (What’s that they say about women who don’t support other women…?) But the most invaluable aspect of the workshop was meeting the awesome women in the blogging community that travelled from interstate and overseas to attend, which I really respect and admire. Those who live in Melbourne are some kick-ass ladies I’m really looking forward to meeting up with again.

Failing that, at least I’ll be able to claim the Blogcademy back on tax!

On the (Rest of the) Net.

Gala Darling realises, despite her radical self-love philosophy, looks-based female game shows are her favourite kind of television.

Motherhood isn’t the most important job in the world. [The Guardian]

Ten classic songs that are actually manplanations. [Flavorwire]

Is feminism cool now that all the young things are clamouring to be in the “club”? [Daily Life]

An horrific account of making a “false” rape allegation. [Free Thought Blogs]

On the (Rest of the) Net.

Kelly Rowland’s latest single is about cunnilingus. Get it, girl!

The threat of James Deen. [Daily Life]

Now they’re gendering cordial! [Feminaust]

In defence of Hannah, Marnie, Jessa and Shoshanna in the aftermath of season two of Girls:

“Lena Dunham has perfected her ability to push her audience past their comfort zones by forcing them to relate to or identify with someone who they’d rather not relate to or identify with. When people react negatively to her work, I think that’s often what it is that they’re reacting against. Her artistic—yeah, I’m going to say it—genius is pushing the viewer from thinking Who would do that? to I’ve thought about that to I’ve done that.”

And I think that sums up the difference between season one of Girls, which was so unabashedly relatable, if not totally likeable, and season two, which stagnated more in the former realm of Dunham’s alleged “artistic genius”. [Jezebel]

Calling all Aussie (and NZ) Gala Darling fans: she’s bringing her Blogcademy brainchild down under. Wouldn’t you know it, the Melbourne workshop takes place when I just so happen to be in Gala’s hood: New York City!

Clementine Ford unpacks the verdicts handed down in the Steubenville, Ohio rape case and why sexual assault is not a “mistake” made by “promising young men” who deserve a “second chance”. [Daily Life] 

New girl crush: Facebook COO Sheryl Sandberg. That woman really knows what she’s talking about when it comes to feminism and women in the workplace. [Jezebel]

Girls, How I Met Your Mother and consent. [Think Progress] 

Porn consumption = more accepting of marriage equality? [MamaMia]

On Taylor Swift, Anne Hathaway and fake humility. [TheVine] 

On the (Rest of the) Net.

One Direction and performing straight-queer masculinity. [Daily Life]

Why India is the worst country in which to be a woman. [Daily Life] 

FOMO (fear of missing out) on YOLO (you only live once). I can totally relate to Mia’s predicament: at the moment I’m kind of experiencing a guilt or anxiety about not getting out and being social enough and doing things, but at the same time, as Mia writes, no matter how much you want to want to do something, you can’t force yourself to want to do it. So I’m taking solace in that fact. [MamaMia] 

I’ve been in two minds about the show in recent episodes, but looking back, I’m sad to see Don’t Trust the Bitch in Apartment 23 go. [Jezebel] 

We need to talk to our partners about porn. [Jezebel] 

Gala Darling has some fab tips for getting inspired and your time organised as a blogger. For those of you who visit this site regularly, you’ll have noticed that I’ve been pretty slack with content over the past couple of months, and that’s because I’ve been so uninspired. Now, as I start to get back into the swing of things and I’ve made a concerted effort to get inspired and start thinking of blog and freelance ideas, I think The Scarlett Woman will start looking more like the blog you know and (hopefully!) love. Thanks, Gala!

12 Trends of 2012.

Girls (Who Run the World).


So misogyny may be running wild in the real world, but on TV, girls are calling the shots. We’ve had a bevvy of shows with “girl/s” both in the title and the storylines this year, with 2 Broke Girls and New Girl carrying their success over from 2011. While a lot of the subject matter is problematic, both shows have women carrying the comedy. Which brings us to just plain Girls, which is the brainchild of actor, writer and director Lena Dunham. Girls is not without its problems, either, but its portrayal of young urban women is almost faultless. Rounding out the representation of leading ladies in 2012 we have Don’t Trust the Bitch in Apartment 23, Homeland, Revenge, The Mindy Project, Are You There, Chelsea?, Smash, GCB (farewell!), Scandal, Nurse JackieVeep, Emily Owens, M.D., Whitney, The Good Wife and Hart of Dixie.

“Call Me Maybe”.

Until “Gangnam Style” came along, the YouTube Zeitgeist was dominated by one runaway success: Carly Rae Jepsen’s “Call Me Maybe”. Justin Bieber’s protégé came out of nowhere with the catchiest song of the year, which was subsequently covered by the guys from Harvard’s baseball team, Barack Obama and the Cookie Monster! Talk about diversity!

2012: Apocalypse Now.

seaside heights rollercoaster

2012 was the year of the apocalypse, with the 21st of December long determined by the Mayans (or Mayan conspiracy theorists) as the day the world ends. You know, until the 7th of December tried to steal its thunder as the apparent recalculated date. Apart from the natural disasters, warfare and massacres, the 21st passed without a nuclear bombing, ice age or attitudinal shift, putting rest to the apocalypse panic. Until the next rapture, anyway…

Shit ___ Say.

It started with a sexist albeit funny YouTube video of a guy in a wig quoting “Shit Girls [Apparently] Say”, which snowballed into “Shit White Girls Say to Black Girls”, “Shit New Yorkers Say”, “Shit Christians Say to Jews” and “Shit Nobody Says”. Cue offence.

Snow White.

snow white kristen stewart

Snow White was everywhere this year: Mirror Mirror, Snow White & the Hunstman, Once Upon a Time… Note: overexposure isn’t necessarily a good thing. In fact, I hated Mirror Mirror and Once Upon a Time, and Snow White & the Huntsman was such a snooze-fest I can barely remember what happened (not including Kristen Stewart’s affair with director Rupert Sanders).

50 Shades of Grey.


On the one hand, E.L. James’ 50 Shades of Grey has singlehandedly revived the flailing publishing industry, so that’s a good thing. But on the other, it has falsely lulled its legions of (mostly female) fans into a state of apparent sexual empowerment: it’s a book about sex targeted towards women, so that means we’re empowered and we don’t need feminism anymore, right?

Oh, how wrong you Anastasia and Christian fans are…

“Gangnam Style”.

The Macarena of the 21st century, Psy’s horse dance took the world by storm, being performed in conjunction with Mel B on The X Factor, with Hugh Jackman in his Wolverine gloves, on Glee and at many a wedding, 21st birthday and Christmas party.


Misogyny has long been the focus of feminists, but the word and its meaning really reached fever pitch this year.

After Julia Gillard’s scathing Question Time takedown of Tony Abbott and his sexist ways, people everywhere were quick to voice their opinion on her courage and/or hypocrisy. At one end of the spectrum, it could be said that Gillard finally had enough of the insidious sexist bullshit so many women in the workforce face on a daily basis and decided to say something about it, while at the other, many argued that the Labor party were crying sexism in a bid to smooth over the Peter Slipper slip up.

Julia Baird wrote last month in Sunday Life:

“Her electric speech on misogyny in parliament went beyond the sordid political context to firmly press a button on the chest of any woman who has been patronised, sidelined, dismissed or abused. It crackled across oceans, and, astonishingly, her standing went up in the polls, defying political wisdom that no woman would benefit from publicly slamming sexism.”

Whatever the motivation behind the speech, it went viral, with Twitter blowing up, The New Yorker writing that U.S. politicians could take a page out of Gillard’s book when it comes to their legislative hatred of all things female , laypeople bringing “misogyny” into their everyday lexicon, and Macquarie Dictionary using the momentum to broaden the word’s definition.


jason russell kony 2012

The viral doco that had millions of people rushing to plaster their neighbourhood in “Kony 2012” posters on 20th of April to little effect (the campaign’s goal was to catch Joseph Kony by years end) illustrated our obsession with social media, armchair activism and supporting the “cool” charities, not the thousands of worthy charities out there who could actually use donations to help their cause, not to produce YouTube videos and work the press circuit.

I’m Not a Feminist, But…


While Tony Abbott is clamouring to call himself a feminist to gain electoral favour despite the abovementioned misogyny saga, it seems famous women can’t declare their anti-feminism fast enough.

First we had new mother and Yahoo! CEO Marissa Mayer jumping at the chance to shun feminism despite the fact that without it she wouldn’t be where she is today. My favourite anti-feminist campaigner Taylor Swift said she doesn’t think of herself as a feminist because she “was raised by parents who brought me up to think if you work as hard as guys, you can go far in life.” Um, Tay? That’s what feminism is, love.

Then there’s Katy Perry, who won’t let the whipped cream-spurting bra fool you: “I am not a feminist, but I do believe in the strength of women.” Right then.

Garnering less attention, but just as relevantly, was Carla Bruni-Sarkozy asserting that feminism is a thing only past generations need concern themselves with, while in an interview with MamaMia last week, Deborah Hutton also denounced her feminism.



The cronies from Sutherland Shire were all over our boxes, primarily on Channel Ten, this year. There was the widely panned Being Lara Bingle, the even worse Shire, and the quintessential Aussie drama set in the ’70s, Puberty Blues.

While these shows assisted in shedding a different light on the suburb now synonymous with race riots, it’s not necessarily a positive one, with The Shire being cancelled and Being Lara Bingle hanging in the balance.

White Girls in Native American Headdresses.


This one really reared its racist head towards the end of the year, right around the festivities of Halloween and Thanksgiving.We had No Doubt “Looking Hot Racist” and Karlie Kloss donning a headdress for the Victoria’s Secret fashion show, in addition to the cultural appropriation of VS’s “Go East” lingerie line, Gala Darling’s headdress furore and Chris Brown dressed as a Middle Eastern terrorist for Halloween.

You’d think we were heading into 1953, not 2013.

Related: Posts Tagged “New Girl”.

2 Broke Girls Aren’t So Broke That They’d Turn to Sex Work.

Posts Tagged “Girls”.

Posts Tagged “Smash”.

Feminism, Barbeque & Good Christian Bitches.

Mirror Mirror Review.

Was Kristen Stewart’s Public Apology Really Necessary?

50 Shades of Grey by E.L. James Review.

Hating Kony is Cool.

Taylor Swift: The Perfect Victim.

Whipped Cream Feminism: The Underlying Message in Katy Perry’s “California Gurls” Video.

The Dire Shire.

Shaming Lara Bingle.

Is Gwen Stefani Racist?

The Puberty Blues Give Way to Feminism.

Elsewhere: [Jezebel] Why We Need to Keep Talking About the White Girls on Girls.

[io9] Why is Everybody Obsessed with Snow White Right Now?

[The Age] What Women Want.

[The New Yorker] Ladylike: Julia Gillard’s Misogyny Speech.

[Jezebel] Does it Matter if Marissa Mayer Doesn’t Think She’s a Feminist?

[Jezebel] Katy Perry, Billboard’s Woman of the Year, is “Not a Feminist”.

[MamaMia] Meet the Women at Our Dinner Table: Deborah Hutton.

[Daily Life] Carla Bruni’s Vogue Interview has Rough Landing.

[Racialicious] Nothing Says Native American Heritage Month Like White Girls in Headdresses.

[Racialicious] Victoria’s Secret Does it Again: When Racism Meets Fashion.

[Jezebel] Karlie Kloss as a Half-Naked “Indian” & Other Absurdities from the Victoria’s Secret Fashion Show.

[xoJane] Fear & Loathing in the Comments Section… And Some Clarity.

[HuffPo] Chris Brown Halloween Costume: Singer Tweets Picture of Himself Dressed Up as Terrorist for Rihanna’s Party.

Images via Collider, Fox News Latino, io9, November Grey, ABC, Now Public, Ten.

On the (Rest of the) Net.

The “slut vote” is the reason why Mitt Romney didn’t win the presidency and instead Barack Obama was reelected to a second term. On a side note: WOO HOO! [Christian Men’s Defence Network]

And not only that, but the “black vote” kept that n-word in office. And some people have no shame in taking their racist views to Twitter to lament this supposed fact. [Jezebel]

Is Beauty & the Geek the most sexist show on TV? [MamaMia]

In defence of Caitlin Moran. [New Statesman]

Heterophobia in gay bars. [MamaMia]

Why Britney Spears needs a stylist. [TheVine]

The women of Friday Night Lights call out Mitt Romney for the unauthorized co-opting of the show’s “Clear eyes, full hearts, can’t lose” slogan. (Scarlett Woman note: apparently you can lose, Mitt!) [USA Today]

In the spirit of Halloween just passed and, you know, the persecution of women and minorities since the dawn of time, take this quiz to find out whether you would have been accused of witchcraft in ye olden times. [BBC History Magazine]

Misogyny at St. John’s College. [Daily Life]

Why do people (namely black, female people) hate Nicki Minaj? [Jezebel]

Gala Darling’s account of surviving the Frankenstorm, Hurricane Sandy.

Mia Freedman’s News Ltd. column has been axed amid many other newspaper axings. She should have stayed at Fairfax, where they actually appreciate good journalism and authentic voices. Oh well, this means more of her at her namesake site, MamaMia! Yay!

A letter to conservative politicians from Just Another Rapist (*trigger warning*). [Whatever]

Image via Twitter.

On the (Rest of the) Net Comes a Day Early—Easter Edition.


Happy Easter to all Scarlett Woman readers. See you on the flipside (that’s Tuesday!).

On Megan Fox’s old nose. [Jezebel]

Gala Darling is going without TV for a month. Could you do it?

Kate Spencer responds to an insulting op-ed in the New York Post about women who move to New York City only being interested in an image-based, money-obsessed Sex & the City lifestyle. But it’s the Post, what do we expect? [The Frisky]

Still with SATC, five things Carrie Bradshaw failed to mention about NYC. [Bailey Powell]

Is the blowjob dead? [Jezebel]

Sharing your miscarriage on Facebook: do or don’t? [Jezebel]

The racist reactions to The Hunger Games. [Jezebel]

How to be a woman girl. [Jezebel]

Rachel Hills on asexuality. [The Atlantic]

Queensland’s new Premier, Campbell Newman, vetoes the state’s Literary Awards, in the Year of Reading and in a time when 1 in 5 Indigenous children are illiterate. This is why you don’t vote Liberal. [Courier Mail]

How an article about how hard it is to be a beautiful-looking woman written by an average-looking woman entices readers to hate troll. [Jezebel]

Fat-shaming Jessica Simpson for gaining weight during pregnancy. [Jezebel]

Clementine Ford unpacks the widespread need for other people to tell women what they should and shouldn’t be wearing. [Daily Life]

Image via Ask Men.