On the Net: “The Humble Brag.”

From “Branding Girls: Is This a Good Thing?” by Erica Bartle on Girl with a Satchel:

“Soroya Darabi, social media strategist for ABC News in the US and former New York Times staffer… [says] ‘I wrote a tweet I now regret,’ recalls Darabi. ‘[It] said, “I’m in a new book about New York social media. God, I hope the character is cool and not a total dweeb.” The tweet was meant to show how this new-found attention weirds me out, but instead I think it came off as shameless self-promotion. Now I’m less likely to write about a personal win because I prefer to be authentic and well-regarded than notorious and famous.’”

Musings of an Inappropriate Woman blogger, Rachel Hills, calls this “the humble brag” in the comments.

I don’t think Darabi sounded like she was “shamless[ly] self-promoti[ng]”; she sounded sarcastic, tongue-in-cheek, self-deprecating and genuine. Sometimes it’s fine to say, “hey, check out my latest freelance article in this month’s Madison” (if only I was able to say that!) without coming across like a big-noter. If you don’t talk yourself up, no one will.

But I also understand where Darabi and Hills are coming from in not wanting to sound obnoxious, and that the blogging/Tweeting medium can sometimes misconstrue our tones.

I remember Sarah Ayoub-Christie of Wordsmith Lane (R.I.P.) used to struggle with this. Personally, I never found her to be holier-than-thou, or up on her high horse, which I believe some commenters on the blog did. On my own blog, there are some posts I look back on and think I sound like a pretentious bitch (well, I am, but I don’t want to sound like one!), and others in which I wish I could just change a certain phrase.

But, at the end of the day, you can’t always be “on” when it comes to “personal branding”, and the mistakes and misconstrued comments are what make us stronger. And I also think it’s about finding a balance between the real you, you show your close family and friends, and the “personal branding” version of you, you show to potential clients or suitors at dinner parties.

What do you think?

Elsewhere: [Girl with a Satchel] Branding Girls: Is This a Good Thing?

[Musings of an Inappropriate Woman] Homepage.

[Sarah Ayoub's Wordsmithlane] Homepage.

On the (Rest of the) Net.

 

Rebecca Black is subversifying the pop world.

“Yet here the discerning viewer notes that something is wrong. Because it is a simply matter of fact that in this car all the good seats have already been taken. For Rebecca Black (her name here would seem to evoke Rosa Parks, a mirroring that will only gain in significance) there is no actual choice, only the illusion of choice.

“The viewer knows that she’ll take the only seat that’s offered to her…”

The Awl even goes so far as to say Black’s relationship with the rapper in her “Friday” clip might be Lolita-esque, and that the video is a commentary on “a crypto sex scene from which we return to the suburban house party”. Creepy.

What it feels like for a (tween star) girl.

I hate answering the phone. When I lived at home, I would never answer the landline when it rang. Now that I fend for myself and can only afford one phone, I only answer numbers I recognise. So does Pamela Paul, via MamaMia.

Extremely racist anti-abortion billboards aimed at African Americans.

Lucy Ormonde asks if it’s acceptable for women to make the first move. My answer: hell yes! Otherwise I would never get any action!

“Words That Are Transphobic & Why.”

The Sartorialist’s “sturdy” shitstorm.

It’s okay to be “fat”, just as long as it’s in the right places, ie. bum, hips and boobs, allowing for a small waist, à la Kim Kardashian and Christina Hendricks.

After reading this review, I can’t wait to see Sucker Punch: a “Burlesque meets Inception” amalgamation of “bustiers, fishnets and glitter instead of asylum uniforms” where Vanessa Hudgens, Abbie Cornish et al’s characters reside in the film. These are just some “of the many clues that we are not actually inside the mind of a young girl, but inside Zach Snyder’s spank bank!”

Perhaps it could have been titled something else, but “How to Be Skinny” has some good points.

Kate Walsh is not a loser!:

“She’s certainly not a loser, based on her many accomplishments. Having a baby doesn’t instantly turn you into a winner. If you feel like a loser for not having a baby, that is your personal truth, but it is not The Truth. And! The fact that so many media outlets picked up this one sentence segment—from a long cover story with quotes about divorce, high heels and Lady Gaga—shows that we, the public are the real losers, for placing so much importance on how a woman uses her uterus.”

“5 Seconds of Every #1 Song From 1993–2011.”

“What Celebrity Culture Means:” Asking completely unqualified famous teenage boys their opinions on abortion and rape:

“‘Thanks for joining us tonight Mr. Bieber. What are your views on climate change? How do you feel about Iraq? And what do you think of the criticism levied against the parents of the Columbine shooters?’”

Going Gaga for breast milk.

On catastrophes and guilt.

Is gay marriage really the hallmark of society’s downfall? Not according to this fab pie chart.

Charlie Sheen, Mel Gibson, John Galliano et al: our obsession with celebs behaving badly.

Sarah Ayoub-Christie likens the freelance market to war, via Lois Lane, on The New Adventures of Superman. I’m inclined to agree!

“Jackie O & the Twisted Politics of Being a Bad Mother” at MamaMia.

Jezebel has also picked up the story.

Where’s the (nerd) love?

Today’s celebrity perfumers could take a lesson from the late Liz Taylor in personal branding.

90% of Facebook users take note: “Ten Words You Need to Stop Misspelling.”

The fashion life cycle of the meat dress.

Images via Democratic Underground, Graph Jam, Feministing, The Awl.