12 Posts of Christmas: Paper Dwarves, Digital Giants.

In the spirit Christmas, I’ve decided to revisit some of my favourite posts of the year in the twelve days leading up to December 25th. 

This one was written after Paper Giants aired on ABC in April, comparing the heyday of magazines with the impact of the digital world. You can read the original post here.

A few weeks ago, in response to ABC’s Paper Giants: The Birth of CleoMia Freedman wrote on MamaMia about her thoughts on the state of the (mag) nation and if magazines are still relevant and the amount of influence they wield in 2011:

“… Not that much excitement goes on in magazines anymore… [It’s a struggle to] get them [those who work on a magazine] to try and think about something that hasn’t been done before, something that will start a conversation and boost sales.”

Freedman compares pay TV’s Park Street, a The Devil Wears Prada-esque reality show about ACP’s head offices, featuring the editors of DollyCleoCosmoMadison and Shop Til You Drop, which received dismal ratings and poor audience response, to the critical success and brilliant take on Cleo in her influential heyday of Paper Giants. She says, “Gemma Crisp [editor of Cleo] explained the editorial process that a story undergoes from conception to publication. It takes a minimum of three months… When was the last time you waited three months for something? Life doesn’t happen in increments of months anymore. It happens in moments, in text messages, in Tweets. It’s fast and it’s relentless and if it takes you three months (or even three weeks) to get from thought to print then that’s just too long to retain the attention of your audience.”

When she puts it like that, Freedman makes me long for a simpler time, when I hung on the every word magazines published, as opposed to reading hundreds of articles a week, mostly on blogs, but also in magazines, in an attempt to stay on top of my blogging game.

Erica Bartle, creator of Girl with a Satchel and a former mag girl herself, says Freedman’s “blog-cum-website” “deals in what everyone’s talking about TODAY. It feeds off the 24-hour news cycle. And Mia’s own profile. And her opinion… It’s like a current affairs program for women online.” And now with MamaMia launching on SkyNews, Freedman’s brand is literally a current affairs program.

Not all blogs can operate this way. MamaMia has a team of bloggers, editors and techs who keep the site running smoothly which thus, as Bartle said, allows it to operate on a 24-hour news cycle.

Personally, I have a part-time paid job I go to four times a week, this means I only get to blog two or three days a week, and with so much info to process and a maximum of 15 posts per week to churn out in a small amount of time, this means The Early Bird Catches the Worm is not always the early bird.

But even for those who blog fulltime, like Bartle, it’s not always about what’s happening right NOW as it is about maintaining the blog’s integrity.“I personally operate on a different plane, because my beliefs very much inform my work. For that, I’m willing to sacrifice certain economic constraints,” she says.

Still in the blogging world, you have someone like Gala Darling, who is very much a self-made businesswoman as a result of her über-successful blog of the same name. She’s gone from strength to strength over the past few years; something she could never have done had she been a magazine editor (bar the select few, like Anna Wintour, Anna Dello Russo and yes, Freedman).

But, essentially, MamaMia has the advantage of possessing “a figurehead with credibility whose background is in traditional media. She has the gut instinct of an editor. Online you need news nous as well as technological nous and business nous.”

Another editor who has these qualities in spades is former Cleo and Girlfriend editor, Sarah Oakes, whom Bartle worked under at Girlfriend. Bartle says she invoked an atmosphere of ghosts of magazines past, creating “camaraderie, creativity and positivity, which I think she achieved. She gave you more work if she thought you could be stretched; gave you a talking to if you had crossed a line; gave you a pat on the back for a job well done.” Very Ita-like, wouldn’t you say?

Oakes is now editor of The Age Sydney Morning Herald’s Sunday Life supplement, a title which has improved markedly since she took over. (I have also blogged here about how I think both Girlfriend and Cleo became better titles under her leadership.)

In fact, newspaper inserts are giving the glossies on the newsstand a run for their money, as they “are getting exclusives and have strong writing and design teams, as well as columnists and styling/shoots. These free weekly titles, because of the mastheads they reside within, have enviable readerships and access to celebrities. They are also respectable, well executed and FREE,” Bartle notes.

But at the end of the day, are magazines relevant?

Freedman writes:

“The internet has not only sucked up their readers, it has also gobbled up their purpose: to be a way women form tribes and communicate. Now there’s YouPorn and any other number of sites for titillation, Google for questions about sex, and any number of websites or free newspaper magazines if you’re looking for other types of content or a magazine-style experience. Women don’t want to be spoken TO anymore. They want to be part of the conversation, something which the internet allows, in fact depends on… the internet has taken the sting out of the raunch-factor for mags like Cosmo and Cleo.”

Yes, as Freedman says, there are much raunchier locales to get what would have been included in a sealed section only a few years ago. There’s also Perez Hilton, TMZ and even shows like Entertainment Tonight and E! News that monopolise celebrity content, while the fashion blogs are more of a go-to for what kids are wearing these days.

Sure, Vogue’s always going to be a premiere source for high fashion shoots from photographers the likes of Annie Leibovitz, Patrick Demarchelier and David LaChapelle, but magazines “seem to exist on a strangely distant planet where all the people look like plastic and the sole pursuit is ‘perfection’. Except that perfection doesn’t really exist,” says Freedman.

When sites like JezebelCover Girl Culture and, yes, MamaMia and Girl with a Satchel are debunking photoshop myths and striving for more realistic representations of women in the media, magazines are doing this movement any favours. (Except maybe Brigitte.)

And when you can get most of a magazine’s content online anyway (I passed on a near-$20 copy of US Harper’s Bazaar in favour of accessing interviews with Kim Kardashian and Hillary Clinton on their website), are they really worth it?

Bartle doesn’t think so. “No, but they need to be distinctive from what we can get online or elsewhere if we are going to part with $5-$10 to purchase one. Premium magazines, which I have no qualms spending extra on, include The Gentlewoman and O The Oprah Magazine, because they cater to my tastes, sensibility and need for a good read on a Saturday afternoon with a cup of tea.”

I agree with Bartle’s sentiments.

While online is great for content from individuals not curated and/or watered down by magazines editors to fit the mold of their magazine, holding a truly great glossy in your hands, like the appeal of a physical book, while at the hairdressers, a café or tucked up in bed, means magazines will always hold a place in our hearts.

Right next to the Kindle and Google Reader.

Related: [The Early Bird Catches the Worm] Paper Dwarves, Digital Giants.

[The Early Bird Catches the Worm] Paper Giants: The Birth of Cleo Review.

[The Early Bird Catches the Worm] Everything They Touch Turns To Gold.

[The Early Bird Catches the Worm] Evolution of the Bookshop at The Wheeler Centre.

Elsewhere: [MamaMia] Paper Giants VS. Park Street: Why Magazines Are Not What They Used to Be.

[MamaMia] MamaMia Gets a TV Show.

[Girl with a Satchel] Homepage.

[Girl with a Satchel] Mid-Week Media Musings.

[Gala Darling] Homepage.

Book Review: Mia Culpa—Confessions from the Watercooler of Life by Mia Freedman.

 

Mia Freedman really is a brand unto herself. We all know she revolutionised the magazine world at age 25 as editor of Cosmopolitan. Her blog, MamaMia, really came into its own during last year’s federal election, offering a different take on politics for modern women. And she’s now a three-time published author with her own television show on SkyNews!

Of course she credits her husband, Jason, her kids, friends, family and MamaMia team with supporting her and helping run her media juggernaut, all of whom she writes about—sometimes anonymously, but oftentimes not—in her latest memoir-cum-“long, wonderful dinner-party conversation”, Mia Culpa: Confessions from the Watercooler of Life.

A lot of the material that makes up Mia Culpa I’ve read before, I will admit, in Freedman’s Sunday Life column, her blog, and various other publications she makes appearances in. But I’ve been known to revisit favourite blog posts and articles before, so it was very enjoyable to read Freedman’s musings on everything from sex to SNAGS (p. 64–67) to showering (p. 290) to breastfeeding (p. 175–179) to interior design (p. 129) to social stamina (read: non-existent when you have a young family, p. 131–136) to Christmas (p. 148–152) to how many children you want/have (p. 71–75) to the hypocrisy of being a certain-meat eater (“I’ve never eaten things like duck or rabbit or deer because I relate to those animals in a way I don’t relate to chickens—perhaps because many of them were storybook characters. Bambi, anyone?” [p. 145]. Guilty as charged) to Disney princesses (p. 180) to The Secret (p. 301).

Some of my favourite parts existed in the first chapter and were a nice way to begin the book. In it, Freedman writes about grooming standards in long-term relationships (p. 4–12), choosing between your ass or your face as you grow older (p. 13–16), skinny-shaming VS. fat-shaming (p. 16–23) and the pre-requisite rant on unrealistic portrayal of women VS. men in the media (p. 23–32). But when she puts it like this, it’s hard not to see Freedman’s point:

“Pretend the world was full of pictures of naked men. On billboards and the sides of buses, in magazines and ads for beer, cars and deodorant. Imagine there were penises everywhere you turned and you couldn’t escape seeing them every day.

“And all the images of nude men were fake. Every male model and celebrity had had penile enlargement surgery, and afterwards, his penis had been extensively photoshopped to make it look even bigger. So now, all the penises you saw in the media every day were knee-length and as thick as an arm.

“One day, next to a magazine article about a celebrity with a foot-long penis, you read the headline: ‘This is what a 43-year-old penis looks like’. The caption underneath read: ‘Asked for the secret to his long schlong, former male model Markus Schenkenberg insists he was just born that way. “I wear cotton boxer shorts and I exfoliate in the shower,” he shrugs. “That’s all I do.”’

“After reading a hundred stories like that and being bombarded by 10,000 images of men with surgically altered and digitally enhanced penises, do you think you might look down at your natural, un-photoshopped trouser snake and feel a little… deflated? Inadequate? Insecure? Angry?”

There’s also some of Freedman’s fascinating thoughts on being a “try-sexual” as per Katy Perry’s “I Kissed a Girl” (p. 241–244), which has been written about extensively on sites like MamaMia and Rachel Hills, and tattoos (more on that to come later today).

You don’t have to be a Freedman fan-girl to enjoy this book; I would recommend it to anyone who happens to be of the female gender, and even those who don’t happen to be but are just looking for some enlightenment on the species.

Related: MamaMia: A Memoir of Mistakes, Magazines & Motherhood by Mia Freedman Review.

UPDATED: Skinny-Shaming VS. Fat-Shaming.

“Who the Bloody Hell Are We?”: The Sentimental Bloke at the Wheeler Centre.

Elsewhere: [MamaMia] MamaMia Gets a TV Show.

[MamaMia] Cindy Crawford is Naked in Allure Magazine. And 43.

[MamaMia] I Kissed a Girl. Because I Had Something to Sell.

[MamaMia] Kissing a Woman Does Not a Lesbian Make.

[Rachel Hills] The Rise of the Guy-On-Guy Kiss.

Image via Australian Women Online.

Magazines: Paper Dwarves, Digital Giants?

 

A few weeks ago, in response to ABC’s Paper Giants: The Birth of Cleo, Mia Freedman wrote on MamaMia about her thoughts on the state of the (mag) nation and if magazines are still relevant and the amount of influence they wield in 2011:

“… Not that much excitement goes on in magazines anymore… [It’s a struggle to] get them [those who work on a magazine] to try and think about something that hasn’t been done before, something that will start a conversation and boost sales.”

Freedman compares pay TV’s Park Street, a The Devil Wears Prada-esque reality show about ACP’s head offices, featuring the editors of Dolly, Cleo, Cosmo, Madison and Shop Til You Drop, which received dismal ratings and poor audience response, to the critical success and brilliant take on Cleo in her influential heyday of Paper Giants. She says, “Gemma Crisp [editor of Cleo] explained the editorial process that a story undergoes from conception to publication. It takes a minimum of three months… When was the last time you waited three months for something? Life doesn’t happen in increments of months anymore. It happens in moments, in text messages, in Tweets. It’s fast and it’s relentless and if it takes you three months (or even three weeks) to get from thought to print then that’s just too long to retain the attention of your audience.”

When she puts it like that, Freedman makes me long for a simpler time, when I hung on the every word magazines published, as opposed to reading hundreds of articles a week, mostly on blogs, but also in magazines, in an attempt to stay on top of my blogging game.

Erica Bartle, creator of Girl with a Satchel and a former mag girl herself, says Freedman’s “blog-cum-website” “deals in what everyone’s talking about TODAY. It feeds off the 24-hour news cycle. And Mia’s own profile. And her opinion… It’s like a current affairs program for women online.” And now with MamaMia launching on SkyNews, Freedman’s brand is literally a current affairs program.

Not all blogs can operate this way. MamaMia has a team of bloggers, editors and techs who keep the site running smoothly which thus, as Bartle said, allows it to operate on a 24-hour news cycle.

Personally, I have a part-time paid job I go to four times a week, this means I only get to blog two or three days a week, and with so much info to process and a maximum of 15 posts per week to churn out in a small amount of time, this means The Early Bird Catches the Worm is not always the early bird.

But even for those who blog fulltime, like Bartle, it’s not always about what’s happening right NOW as it is about maintaining the blog’s integrity.“I personally operate on a different plane, because my beliefs very much inform my work. For that, I’m willing to sacrifice certain economic constraints,” she says.

Still in the blogging world, you have someone like Gala Darling, who is very much a self-made businesswoman as a result of her über-successful blog of the same name. She’s gone from strength to strength over the past few years; something she could never have done had she been a magazine editor (bar the select few, like Anna Wintour, Anna Dello Russo and yes, Freedman).

But, essentially, MamaMia has the advantage of possessing “a figurehead with credibility whose background is in traditional media. She has the gut instinct of an editor. Online you need news nous as well as technological nous and business nous.”

Another editor who has these qualities in spades is former Cleo and Girlfriend editor, Sarah Oakes, whom Bartle worked under at Girlfriend. Bartle says she invoked an atmosphere of ghosts of magazines past, creating “camaraderie, creativity and positivity, which I think she achieved. She gave you more work if she thought you could be stretched; gave you a talking to if you had crossed a line; gave you a pat on the back for a job well done.” Very Ita-like, wouldn’t you say?

Oakes is now editor of The Age & Sydney Morning Herald’s Sunday Life supplement, a title which has improved markedly since she took over. (I have also blogged here about how I think both Girlfriend and Cleo became better titles under her leadership.)

In fact, newspaper inserts are giving the glossies on the newsstand a run for their money, as they “are getting exclusives and have strong writing and design teams, as well as columnists and styling/shoots. These free weekly titles, because of the mastheads they reside within, have enviable readerships and access to celebrities. They are also respectable, well executed and FREE,” Bartle notes.

But at the end of the day, are magazines relevant?

Freedman writes:

“The internet has not only sucked up their readers, it has also gobbled up their purpose: to be a way women form tribes and communicate. Now there’s YouPorn and any other number of sites for titillation, Google for questions about sex, and any number of websites or free newspaper magazines if you’re looking for other types of content or a magazine-style experience. Women don’t want to be spoken TO anymore. They want to be part of the conversation, something which the internet allows, in fact depends on… the internet has taken the sting out of the raunch-factor for mags like Cosmo and Cleo.”

Yes, as Freedman says, there are much raunchier locales to get what would have been included in a sealed section only a few years ago. There’s also Perez Hilton, TMZ and even shows like Entertainment Tonight and E! News that monopolise celebrity content, while the fashion blogs are more of a go-to for what kids are wearing these days.

Sure, Vogue’s always going to be a premiere source for high fashion shoots from photographers the likes of Annie Leibovitz, Patrick Demarchelier and David LaChapelle, but magazines “seem to exist on a strangely distant planet where all the people look like plastic and the sole pursuit is ‘perfection’. Except that perfection doesn’t really exist,” says Freedman.

When sites like Jezebel, Cover Girl Culture and, yes, MamaMia and Girl with a Satchel are debunking photoshop myths and striving for more realistic representations of women in the media, magazines are doing this movement any favours. (Except maybe Brigitte.)

And when you can get most of a magazine’s content online anyway (I passed on a near-$20 copy of US Harper’s Bazaar in favour of accessing interviews with Kim Kardashian and Hillary Clinton on their website), are they really worth it?

Bartle doesn’t think so. “No, but they need to be distinctive from what we can get online or elsewhere if we are going to part with $5-$10 to purchase one. Premium magazines, which I have no qualms spending extra on, include The Gentlewoman and O The Oprah Magazine, because they cater to my tastes, sensibility and need for a good read on a Saturday afternoon with a cup of tea.”

I agree with Bartle’s sentiments.

While online is great for content from individuals not curated and/or watered down by magazines editors to fit the mold of their magazine, holding a truly great glossy in your hands, like the appeal of a physical book, while at the hairdressers, a café or tucked up in bed, means magazines will always hold a place in our hearts.

Right next to the Kindle and Google Reader.

Related: Paper Giants: The Birth of Cleo Review.

Everything They Touch Turns To Gold.

The Evolution of the Bookshop at The Wheeler Centre.

Elsewhere: [MamaMia] Paper Giants VS. Park Street: Why Magazines Are Not What They Used to Be.

[MamaMia] MamaMia Gets a TV Show.

[Girl with a Satchel] Homepage.

[Girl with a Satchel] Mid-Week Media Musings.

[Gala Darling] Homepage.

Images via ABC, MamaMia, Teacup.

On the (Rest of the) Net.

 

“The Evolution of April O’Neil.”

Both MamaMia & Melinda Tankard-Reist have run stories on footballers behaving badly, after the  New Zealand Warriors rugby team drafted Shaun Metcalf, who spent 18 months in jail for rallying a couple of his teammates to help him kick his pregnant teen girlfriend to cause her to miscarriage. Tankard-Reist writes:

“One of Metcalf’s key defenders and outspoken advocates is Celia Lashlie… [says]:

‘We can all get caught up in the emotional image of young men booting a young woman in the stomach to cause her to abort her baby, but these were two young people … she got pregnant, he was way out of his depth, and he did a really cruel and dumb thing.

‘He was caught in the moment, and what he did was the equivalent of a young man putting a noose around his neck because his girlfriend tossed him out. He has to be allowed to move forward and put his life together, and I think the ability of the NRL and the Warriors to take this young man in and help him do that is role modelling and something they should get credit for’…

“Oh no, we wouldn’t want to get caught up in an image of young footballers playing football with the pregnant womb of a 15-year old girl now would we?

“‘The equivalent of putting the noose around his neck’? No, it was the equivalent of putting a noose around her neck—and the neck of her child. Laslie paints the act as some kind of self-punishment. But he wasn’t assaulted. He wasn’t trying to protect the child he was carrying. It wasn’t he who might lose his life.”

“Glorified pimp” Kris Jenner VS. the “strong of character” Khloe Kardashian on her new reality show, Khloe & Lamar.

Katy Perry and Britney Spears celebrate a pop apocalypse in their new singles on Girl with a Satchel.

Also at GWAS, Erica Bartle writes in response to Mia Freedman’s take on the relevance and influence of magazines, and what that means for women.

This makes me even more upset that my body corporate won’t allow Foxtel installation: MamaMia has their own TV show on SkyNews, Tuesday nights at 8pm. Congrats to the MamaMia team; they really are showing that the blogosphere is the new media frontier.

How to make the real-life Barbie doll.

Is this what 43 looks like?

Rebecca Black’s “Friday” is more popular on—wait for it…—Fridays! Who knew?!

Hugo Schwyzer on perfection, “good guys” and respect in relationships:

“… Many young women conclude that happiness is something that you only get when you get to your goal weight. And even more troublingly, when it comes to relationships, lots of straight girls think that if their own bodies aren’t perfect, they have no right to expect too much from guys.”

Apparently, leading a sedentary, office-bound life can lead to heart disease and other health problems. Not good news for bloggers…!

Do Spanx make the world a better place?:

“… My world is a better place when I can fucking breathe. My world is a better place when someone is not trying to convince me that making myself into a human sausage will make the world a better place.”

Vintage STD-warning posters. Oh, the misogyny!

“The Public Health Problem No One Wants to Talk About”: Stillbirth.

“Stop Being ‘Shocked’ by ‘Isms’” of the rac- and sex- persuasions. And trans- and homophobia while we’re at it.

Sexualised violence is the new black.

The real-life The Wrestler: the tragic life-story of Chris Kanyon.

The perils of the unfinished book.

How to raise boys well.

Images via Jezebel, MamaMia.