The Beauty Myth.

From “How Yoga Makes You Pretty—Part 1” by Melanie Klein at Elephant Journal:

“We’ve been told that ‘pretty’ is the magical elixir for everything that ails us. If we’re pretty we’re bound to be happier than people who aren’t pretty. If we’re pretty, we’ll never be lonely; we’ll have more Facebook friend requests; we’ll go on more dates; we’ll find true love (or just get laid more often); we’ll be popular. If we’re pretty, we’ll be successful; we’ll get a better job; we’ll get rewarded with countless promotions; our paychecks will be bigger.  In short, ‘pretty,’ something Naomi Wolf refers to as a form of cultural currency in the feminist classic The Beauty Myth, will buy us love, power and influence. And, in the end, ‘pretty’ will make us feel good.”

Related: Is There Really a Beauty Myth?

Elsewhere: [Elephant Journal] How Yoga Makes You Pretty—Part 1.