Robin Thicke, along with Pharrell and T.I., came out with arguably 2013’s most controversial song, “Blurred Lines”, about this time last year.

Now the son of Growing Pains actor Alan Thicke is back with a whole new album about his estranged wife, Paula Patton, entitled simply, Paula.

Thicke was caught with his hand on a female fan’s bottom and allegedly followed this up by cheating on his high-school sweetheart Patton, with whom he’d been involved for 21 years and has a son. The unflappable Patton seemed to take the split in her stride, at least compared to Thicke, who’s taken to social media and radio waves in an attempt to win his former ladylove back.

The fact that his forthcoming album’s tracklist consists entirely of breakup-and-makeup songs is supposed to be romantic, but to the discerning eye, Thicke’s predation that was front and centre in “Blurred Lines” has come to the fore yet again.

Not only does his public begging read as more desperate than romantic, it publicly shames the other party who’s chosen to deal with the dissolution of their marriage in private.

But we all know Thicke’s favourite pastime is to “degrade a woman” and that’s exactly what he’s doing with this ill thought out album. For some perspective, the titular woman filed for divorce from Thicke in February this year, and the album’s first single, “Get Her Back” was released in May, giving Paula a lead-time of three months. And it has only been a year since Thicke’s previous album, Blurred Lines, featuring the rape anthem of the same name, came out.

The actual Marvin Gaye medleys that Thicke has become so well known—and taken to court—for and that make up Paula aren’t the worst in the world, but it’s when listeners pay mind to Thicke’s lyrics that the album really starts to run into trouble. The calypso rhythm of “You’re My Fantasy”, for example, can’t rescue it from this little ditty: “Your legs on my walls/Your body’s on my ceiling”; while Thicke makes reference to the cheating rumours on the Motown-y “Black Tar Cloud”, crooning “I thought everyone was gonna eat the chips/Turns out I’m the only one who double dipped”. (Thanks for that visual.) The mumbly “Forever Love” is luckily accompanied by a lyric video because Thicke’s enunciation is so poor it’s hard to sing along like the 14-year-old sung along in Patton’s ear to Stevie Wonder’s “Jungle Fever” upon their first meeting as teens in early ’90s Los Angeles.

“Get Her Back”, the earwormy lead single is arguably the album’s only redeeming one however its problematic video, featuring scrolling text messages that we’re to believe were sent between Thicke and Patton atop close-up shots of a fake-bloodied and allegedly crying Thicke being groped by masked women who look marginally like Patton before they plunge head-first into cavities of water, references intimate partner violence, like much of the album.

Thicke carried out a thick (so to speak) and fast social media campaign for Paula, including the hashtags #GetHerBack and #AskThicke, which ultimately backfired in a flurry of negative feminist press. Thicke even went so far as to engage in a cross-promotion with 1800-Flowers, for which the “Get Her Back” bouquet will set you back a cool $350—but it comes with a free digital download of Paula, so you’re actually saving money. But it would seem that many music consumers are holding on to their pennies this time around: just 530 fans in the UK and a dismal 54 in Australia forked out for Paula.

Thicke might not be a one-hit wonder (remember his 2002 debut, the equally as rapey as “Blurred Lines”, come to think of it, “When I Get You Alone”?), he proves that perhaps sex was the only thing that sold “Blurred Lines”.

The Hollywood that Thicke grew up in would have us believe that male persistence is the way to a girl’s heart: “the boy keeps trying to get the girl until she says yes,” writes Jessica Valenti for The Guardian. “You need to look no further than the outrageously popular Twilight series—books and movies—to know that the stalker-as-romantic lead looms large in our cultural imagination.” Real life headlines about intimate partner violence suggest that stalking is more deadly than romantic.

Further to that, Alyssa Rosenberg writes over at The Washington Post that “the simple fact of male persistence ought to be enough to bring a woman around to loving him”, while Clem Bastow asserted on Daily Life that Thicke’s quest to “Get Her Back” is “about the feelings of the man in question, not the woman he is searching for or seeking to reconcile with”.

But that’s Thicke’s pattern (pardon the pun); he’s crafting a pop cultural narrative where he’s the ultimate NiceGuy™ and if Patton continues to reject him she’s a cold-hearted bitch. And if Thicke was hoping for a deluge of sales to help him convince Patton to take him back, he’s sorely underestimated the public’s keen nose for desperation.

Elsewhere: [HuffPo] Robin Thicke Cheated on His Wife, Claims Socialite Lana Scolaro.

[HuffPo] Marvin Gaye’s Family & Robin Thicke’s Label Settle in “Blurred Lines” Dispute.

[Time] Robin Thicke’s #AskThicke Hashtag Completely Backfired.

[1800-Flowers] Robin Thicke Flowers & Music Download.

[Vulture] Which Country Hates Robin Thicke the Most?

[The Guardian] Robin Thicke’s Video: Further Evidence That We’re Romancing the Stalker-Esque.

[WaPo] The Real Problem with Robin Thicke’s Creepy Attempts to Win His Wife Back? They’re Boring.

[Daily Life] The False Romance of “Winning Her Back”.