12 Trends of 2012.

Girls (Who Run the World).

girls

So misogyny may be running wild in the real world, but on TV, girls are calling the shots. We’ve had a bevvy of shows with “girl/s” both in the title and the storylines this year, with 2 Broke Girls and New Girl carrying their success over from 2011. While a lot of the subject matter is problematic, both shows have women carrying the comedy. Which brings us to just plain Girls, which is the brainchild of actor, writer and director Lena Dunham. Girls is not without its problems, either, but its portrayal of young urban women is almost faultless. Rounding out the representation of leading ladies in 2012 we have Don’t Trust the Bitch in Apartment 23, Homeland, Revenge, The Mindy Project, Are You There, Chelsea?, Smash, GCB (farewell!), Scandal, Nurse JackieVeep, Emily Owens, M.D., Whitney, The Good Wife and Hart of Dixie.

“Call Me Maybe”.

Until “Gangnam Style” came along, the YouTube Zeitgeist was dominated by one runaway success: Carly Rae Jepsen’s “Call Me Maybe”. Justin Bieber’s protégé came out of nowhere with the catchiest song of the year, which was subsequently covered by the guys from Harvard’s baseball team, Barack Obama and the Cookie Monster! Talk about diversity!

2012: Apocalypse Now.

seaside heights rollercoaster

2012 was the year of the apocalypse, with the 21st of December long determined by the Mayans (or Mayan conspiracy theorists) as the day the world ends. You know, until the 7th of December tried to steal its thunder as the apparent recalculated date. Apart from the natural disasters, warfare and massacres, the 21st passed without a nuclear bombing, ice age or attitudinal shift, putting rest to the apocalypse panic. Until the next rapture, anyway…

Shit ___ Say.

It started with a sexist albeit funny YouTube video of a guy in a wig quoting “Shit Girls [Apparently] Say”, which snowballed into “Shit White Girls Say to Black Girls”, “Shit New Yorkers Say”, “Shit Christians Say to Jews” and “Shit Nobody Says”. Cue offence.

Snow White.

snow white kristen stewart

Snow White was everywhere this year: Mirror Mirror, Snow White & the Hunstman, Once Upon a Time… Note: overexposure isn’t necessarily a good thing. In fact, I hated Mirror Mirror and Once Upon a Time, and Snow White & the Huntsman was such a snooze-fest I can barely remember what happened (not including Kristen Stewart’s affair with director Rupert Sanders).

50 Shades of Grey.

fifty-shades-of-grey

On the one hand, E.L. James’ 50 Shades of Grey has singlehandedly revived the flailing publishing industry, so that’s a good thing. But on the other, it has falsely lulled its legions of (mostly female) fans into a state of apparent sexual empowerment: it’s a book about sex targeted towards women, so that means we’re empowered and we don’t need feminism anymore, right?

Oh, how wrong you Anastasia and Christian fans are…

“Gangnam Style”.

The Macarena of the 21st century, Psy’s horse dance took the world by storm, being performed in conjunction with Mel B on The X Factor, with Hugh Jackman in his Wolverine gloves, on Glee and at many a wedding, 21st birthday and Christmas party.

Misogyny.

Misogyny has long been the focus of feminists, but the word and its meaning really reached fever pitch this year.

After Julia Gillard’s scathing Question Time takedown of Tony Abbott and his sexist ways, people everywhere were quick to voice their opinion on her courage and/or hypocrisy. At one end of the spectrum, it could be said that Gillard finally had enough of the insidious sexist bullshit so many women in the workforce face on a daily basis and decided to say something about it, while at the other, many argued that the Labor party were crying sexism in a bid to smooth over the Peter Slipper slip up.

Julia Baird wrote last month in Sunday Life:

“Her electric speech on misogyny in parliament went beyond the sordid political context to firmly press a button on the chest of any woman who has been patronised, sidelined, dismissed or abused. It crackled across oceans, and, astonishingly, her standing went up in the polls, defying political wisdom that no woman would benefit from publicly slamming sexism.”

Whatever the motivation behind the speech, it went viral, with Twitter blowing up, The New Yorker writing that U.S. politicians could take a page out of Gillard’s book when it comes to their legislative hatred of all things female , laypeople bringing “misogyny” into their everyday lexicon, and Macquarie Dictionary using the momentum to broaden the word’s definition.

Kony.

jason russell kony 2012

The viral doco that had millions of people rushing to plaster their neighbourhood in “Kony 2012” posters on 20th of April to little effect (the campaign’s goal was to catch Joseph Kony by years end) illustrated our obsession with social media, armchair activism and supporting the “cool” charities, not the thousands of worthy charities out there who could actually use donations to help their cause, not to produce YouTube videos and work the press circuit.

I’m Not a Feminist, But…

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While Tony Abbott is clamouring to call himself a feminist to gain electoral favour despite the abovementioned misogyny saga, it seems famous women can’t declare their anti-feminism fast enough.

First we had new mother and Yahoo! CEO Marissa Mayer jumping at the chance to shun feminism despite the fact that without it she wouldn’t be where she is today. My favourite anti-feminist campaigner Taylor Swift said she doesn’t think of herself as a feminist because she “was raised by parents who brought me up to think if you work as hard as guys, you can go far in life.” Um, Tay? That’s what feminism is, love.

Then there’s Katy Perry, who won’t let the whipped cream-spurting bra fool you: “I am not a feminist, but I do believe in the strength of women.” Right then.

Garnering less attention, but just as relevantly, was Carla Bruni-Sarkozy asserting that feminism is a thing only past generations need concern themselves with, while in an interview with MamaMia last week, Deborah Hutton also denounced her feminism.

Cronulla.

the-shire

The cronies from Sutherland Shire were all over our boxes, primarily on Channel Ten, this year. There was the widely panned Being Lara Bingle, the even worse Shire, and the quintessential Aussie drama set in the ’70s, Puberty Blues.

While these shows assisted in shedding a different light on the suburb now synonymous with race riots, it’s not necessarily a positive one, with The Shire being cancelled and Being Lara Bingle hanging in the balance.

White Girls in Native American Headdresses.

original

This one really reared its racist head towards the end of the year, right around the festivities of Halloween and Thanksgiving.We had No Doubt “Looking Hot Racist” and Karlie Kloss donning a headdress for the Victoria’s Secret fashion show, in addition to the cultural appropriation of VS’s “Go East” lingerie line, Gala Darling’s headdress furore and Chris Brown dressed as a Middle Eastern terrorist for Halloween.

You’d think we were heading into 1953, not 2013.

Related: Posts Tagged “New Girl”.

2 Broke Girls Aren’t So Broke That They’d Turn to Sex Work.

Posts Tagged “Girls”.

Posts Tagged “Smash”.

Feminism, Barbeque & Good Christian Bitches.

Mirror Mirror Review.

Was Kristen Stewart’s Public Apology Really Necessary?

50 Shades of Grey by E.L. James Review.

Hating Kony is Cool.

Taylor Swift: The Perfect Victim.

Whipped Cream Feminism: The Underlying Message in Katy Perry’s “California Gurls” Video.

The Dire Shire.

Shaming Lara Bingle.

Is Gwen Stefani Racist?

The Puberty Blues Give Way to Feminism.

Elsewhere: [Jezebel] Why We Need to Keep Talking About the White Girls on Girls.

[io9] Why is Everybody Obsessed with Snow White Right Now?

[The Age] What Women Want.

[The New Yorker] Ladylike: Julia Gillard’s Misogyny Speech.

[Jezebel] Does it Matter if Marissa Mayer Doesn’t Think She’s a Feminist?

[Jezebel] Katy Perry, Billboard’s Woman of the Year, is “Not a Feminist”.

[MamaMia] Meet the Women at Our Dinner Table: Deborah Hutton.

[Daily Life] Carla Bruni’s Vogue Interview has Rough Landing.

[Racialicious] Nothing Says Native American Heritage Month Like White Girls in Headdresses.

[Racialicious] Victoria’s Secret Does it Again: When Racism Meets Fashion.

[Jezebel] Karlie Kloss as a Half-Naked “Indian” & Other Absurdities from the Victoria’s Secret Fashion Show.

[xoJane] Fear & Loathing in the Comments Section… And Some Clarity.

[HuffPo] Chris Brown Halloween Costume: Singer Tweets Picture of Himself Dressed Up as Terrorist for Rihanna’s Party.

Images via Collider, Fox News Latino, io9, November Grey, ABC, Now Public, Ten.

6 thoughts on “12 Trends of 2012.

  1. Pingback: Welcome to Monday ~ 24 December 2012 | feminaust ~ for australian feminism

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