Last week Peppa Pig had a moment in the sun as a viral feminist icon… That is, until Beyoncé secretly released her apparent feminist manifesto cum visual album and collectively blew Peppa out of the water and our minds.
But it wasn’t just last week that Beyoncé made headlines; 2013 has really been the year of Beyoncé. Let me count the ways…
In January, Beyoncé performed at the second inauguration of US President Barack Obama and caused controversy when it was revealed that she lip synced her performance.
Also at the beginning of the year, GQ named the singer the sexiest woman of the century; never mind that we’re only 13 years into it. Inside the mag, ‘Yoncé talked about the unrealistic beauty ideals foisted on women by the patriarchy and lauded the importance of economic independence. Feminist debate ensued over her obviously feminist sentiments but her reluctance to call a spade a spade.
Come February it was time for the SuperBowl, and Mrs. Carter performed at the halftime show, which included the badly-kept secret reunion of Destiny’s Child. Yet more hullabaloo was stirred up as Beyoncé’s publicist requested that certain apparently unflattering photos be removed from the internet. Nice try, Bey.
This perfectionism that Beyoncé is so concerned with reared its head again in her HBO documentary, Life is But a Dream. While I found it quite inspiring to watch the process behind her art, you could see how heavily curated by Beyoncé the documentary was. Just like a live-action version of her Instagram feed…
Her Pepsi commercial came out in April and features some of her best known looks from her music videos—“Crazy in Love”, “Single Ladies (Put a Ring on It)” and “Bootylicious”—for a cool $50 million.
By mid-year Beyoncé was covering feminist title Ms. magazine, once again calling into question her feminist credentials. There’s not a copy of the cover story online, but head on over to Bitch magazine for a recent feature unpacking Beyoncé’s feminism.
Bey fever hit Australia, and in particular Melbourne, in October, as a photoshoot in Brunswick took over Twitter and the Tumblr Beyoncé in Brunswick went viral. I attended her concert at Rod Laver Arena and the $150 for nosebleed tickets was worth it.
That photoshoot would actually form the basis for the video for “No Angel” off her aforementioned self-titled, no-hype visual album. Never before has such a big star released an album—for which its 14 songs have 17 ready-made clips—with no promotion. As many a Tweeter has observed: take that, ARTPOP!
With the release of Beyoncé, Queen (or is it King?) Bey has certainly cemented her place as not only the biggest pop star in the world today, but someone akin to Michael Jackson, Madonna or The Beatles: an icon that has far surpassed her beginnings as an RnB singer in a girl group.