There’s been much talk around the blogosphere about the recent appointments of Jill Filopovic of Feminisiting fame at US Cosmopolitan, and Rebecca Traister and Amanda Fortini at US Elle. It seems women’s glossies are clamoring for “feminist cred”, as Daily Life puts it, but I would argue that Elle, in particular, as always had a feminist edge to it.
I’ve been an avid reader of Elle ever since I laid eyes on it in my small town newsagent in 2005. Until recently, I had hardcopies of almost every issue since then. (I donated them to the Whitehouse Institute in Melbourne in an effort to declutter my life. I now receive Elle monthly on my iPad.) And the mag has always been a different kind of women’s interest publication. Elle has always published features on issues pertinent to modern women, such as mental illness, the ladymag prerequisite of “having it all”, and their #longreads by women campaign, in addition to the $5,000 It bags and cosmetic surgery advertorials. (It is perhaps for this reason that women’s magazines can never be truly feminist.) I specifically enjoy their women in film, women in TV and women in politics yearly editions, as well as their monthly Intelligence section, featuring books, movies, art and culture.
I like the way Elle doesn’t pander to women; sure, there’s your outrageously overpriced fashion and beauty that your average Josephine could never afford, but diets, sex tips and low culture are seldom seen. Whereas many women’s magazines can unfortunately be seen to appeal to the lowest common denominator, Elle truly is a grown woman’s magazine. And these things are some of the reasons Elle is pretty much the only glossy I read on a regular basis.