There’s been much talk around the blogosphere about the recent appointments of Jill Filopovic of Feminisiting fame at US Cosmopolitan, and Rebecca Traister and Amanda Fortini at US Elle. It seems women’s glossies are clamoring for “feminist cred”, as Daily Life puts it, but I would argue that Elle, in particular, as always had a feminist edge to it.
I’ve been an avid reader of Elle ever since I laid eyes on it in my small town newsagent in 2005. Until recently, I had hardcopies of almost every issue since then. (I donated them to the Whitehouse Institute in Melbourne in an effort to declutter my life. I now receive Elle monthly on my iPad.) And the mag has always been a different kind of women’s interest publication. Elle has always published features on issues pertinent to modern women, such as mental illness, the ladymag prerequisite of “having it all”, and their #longreads by women campaign, in addition to the $5,000 It bags and cosmetic surgery advertorials. (It is perhaps for this reason that women’s magazines can never be truly feminist.) I specifically enjoy their women in film, women in TV and women in politics yearly editions, as well as their monthly Intelligence section, featuring books, movies, art and culture.
I like the way Elle doesn’t pander to women; sure, there’s your outrageously overpriced fashion and beauty that your average Josephine could never afford, but diets, sex tips and low culture are seldom seen. Whereas many women’s magazines can unfortunately be seen to appeal to the lowest common denominator, Elle truly is a grown woman’s magazine. And these things are some of the reasons Elle is pretty much the only glossy I read on a regular basis.
Elsewhere: [Daily Life] Women’s Magazines Suddenly Desperate for Feminist Cred.
[The New Inquiry] On Ladymags & Liberty.
As New Girl, The Mindy Project and Parks and Recreation return to air from their winter breaks and Girls premiers its third season in the U.S. on Sunday (fasttracked to Showcase on Monday night in Australia), ELLE celebrates their female stars by giving them each a cover of their TV issue.
New Girl‘s Zooey Deschanel heads up the series of covers, followed by Parks and Rec‘s Amy Poehler, Allison Williams who plays Marnie on Girls, and Mindy Kaling for The Mindy Project. All the covers are stunning, but it’s hard not to be visually jarred by the final cover, that of Kaling’s. Whereas all the other women, whose body types tend to fit into the standard Hollywould mould, get the 3/4 length portrait shot that ELLE is known for, Kaling has a close-up beauty shot à la Adele for Vogue. And black and white to boot! Sure, the image in stunning and Kaling herself tweeted in defence of it, but held up against the other three traditional covers, there does seem to be something amiss. You’ll forgive us, ELLE, if we conclude it’s because of Kaling’s skin colour and body shape.
Image via Batch Please.
Needless to say, Lindsay Lohan won’t be making the list, but some others include Gabourey Sidibe (and the accompanying scandal), Lauren Conrad, Megan Fox, and Amanda Seyfried, who grace the cover of the mag in four separate newsstand editions, and then again inside. Here, take a look for yourself…
Related: Poor Little Rich Girl—Lindsay Lohan in Who.
Elsewhere: [Jezebel] Gabby Sidibe’s ELLE Cover is Another Reason Why Black Fashion Directors Are Necessary.