Navigating Kayfabe in the Reality Era.

dolph ziggler

This article originally appeared in Calling Spots Issue 21. Republished with permission.

The dwindling amount of old-timers still alive that experienced the territories of the ’50s, ’60s, ’70s and even ’80s tend to look back on making towns with fondness, when wrestling was still considered by the masses to be “real”, so much so that even many rookies making their debuts at that time weren’t “smartened up” until after they climbed through the ropes.

The Attitude era that dominated the latter part of the 1990s will be remembered as the heyday of “sports entertainment” when anything could happen and often did. When the WWE “got the F out” in 2002 it took with it outrageous shenanigans such as DX invading WCW, Alundra Blayze dumping the WWE Women’s Championship in a trash can and Sable parading around the ring in hand print pasties, making way for the PG era in which John Cena and his candy-coloured merchandise reigned supreme.

Now, with social media and the WWE Network, it seems kayfabe is almost non-existent and Superstars have to strike a balance between making themselves available to fans on Twitter, Instagram and at meet and greets while attempting not to engage in any bad behaviour that might piss off sponsors. (Though there are still untouchables: Seth Rollins’ cheating dick pics were leaked early in 2015 before he became WWE Champion and when the new girlfriend he sent said pics to was revealed to be a Nazi-sympathiser later that year, she was promptly fired from her developmental deal while Rollins remained a dual champion. And although Hulk Hogan and Jimmy Snuka’s histories have been effectively erased from WWE, Legends who’ve behaved badly in the past but not since the company brought in the domestic violence, sexual assault and child abuse clause in their Wellness Policy, such as Scott Hall, are still decorated.)

Perhaps the most obvious example that we are living in the reality era of sports entertainment is Total Divas. What was first marketed as a glimpse into the unique careers of female professional wrestlers quickly devolved into your typical E! fare: 40 minutes of personal drama such as Brie Bella and Trinity’s husbands, Daniel Bryan and Jimmy Uso, respectively, taking issue with their sexy clothes, and Brie’s desire to start a family. The latest seasons seem like an attempt to rectify that and, in the midst of the #DivasRevolution, explore what it’s like to be a woman in a male-dominated industry.

What’s also interesting about Total Divas is that it builds a fifth wall between kayfabe and the “scripted reality” of shows such as Keeping Up with the Kardashians and The Hills. In a profile on The Hills villains Spencer and Heidi Pratt in Complex magazine last year, “a talent manager who requested to remain anonymous” claimed that the show was “80 percent scripted”.

From that article:

The talent manager isn’t breaking news here—almost everyone who was on the show has admitted how fake it was. [Lauren] Conrad, [Brody] Jenner, Kristin Cavallari, Spencer, Heidi—they were actors on a show marketed as real life so that an audience could buy into a fantasy… On the final episode of The Hills, the fourth wall was broken, the camera panned out, and a street in the Hollywood Hills was revealed to be a movie set… [T]hat audience seem[ed] willing to accept the unreality of The Hills…”

As a culture we’re still getting our heads around the cognitive dissonance of reality TV being rooted in anything but reality while wrestling has long been determined to be, erm, pre­determined. So, when it comes to the intersection of the two, does that mean the storyline on the third season of Total Divas about Nattie and her husband T.J.’s marital woes is more or less real than Nattie’s accompaniment of Kidd to the ring when he wrestled (before his sidelining neck injury, which is a focus of Total Divas this season)? Are they both just tools to further the fantasy or is it a case of real life spilling into the workplace? And what about when we add social media platforms to the mix? We know they can be used to portray the best, not necessarily truthful versions of ourselves to the world, so was Nattie posting photos of TJ and their cats on Instagram at the time of their alleged estrangement part of the ruse or were the couple working on their relationship?

A more obvious distinction between kayfabe and IRL can be seen on Total Divas this season when Rosa wants to remain involved in WWE in the wake of her pregnancy. She can’t wrestle so she suggests backstage interviewing as a consolation, which is deemed to be too risky because “anything can happen” and she might be placed in “harm’s way” in this role. Had Total Divas been more like NXT’s more sophisticated reality show Breaking Ground and/or aired on the Network, perhaps this storyline would be left on the cutting room floor. But because it caters to E!’s audience—one that WWE doesn’t necessarily want to break kayfabe in front of—the reality of simply writing altercations to take place away from a pregnant employee isn’t portrayed.

The most glaring example of Total Divas and social media colliding is in Dolph Ziggler’s inclusion in the show. As one of the more active WWE Superstars on Twitter and in his extracurricular endeavours, such as stand up comedy, Ziggler appears in season four and five of Total Divas as Nikki’s ex-boyfriend and a potential foil in her current relationship with John Cena. The photos of Dolph and Nikki together prove their past relationship was real, but can we assume Ziggler’s apparent rekindled feelings are also?

Ziggler moonlights as a stand-up comedian and there’s a sense that he’ll have a successful, Dwayne Johnson-esque career after WWE in Hollywood. His WWE Universe (apparently separate from both the worlds of Total Divas/E! and the one you and I inhabit) relationship with Lana dragged on for months while Lana’s former client/love interest/real life fiance Rusev was injured, Ziggler went on hiatus to film a WWE Studios production, and when Lana broke her wrist, with the three Superstars relying heavily on social media to prolong the love triangle (and then a love square with the involvement of Summer Rae). Instead of putting the kibosh on the ill-fated storyline, Lana and Ziggler were tasked with promoting their “relationship” on social media. As lacking in chemistry as their pairing was, Lana and Ziggler seemed to genuinely enjoy playing it up on Instagram and Twitter, proponents of an alternate reality where images alone convey something very different to what’s really going on.

Returning to Total Divas, if WWE wants our suspension of disbelief to remain in tact (which they apparently do, as one can’t imagine that Ziggler would choose to carry on an Instagram relationship if it wasn’t part of his job), why do they cross-promote the conflicting reality show and their own programming so heavily? Given Ziggler’s growing reputation as a love rat (he gifted Summer Rae jewellery while she was allegedly involved with Rusev), was his wooing of Nikki on the show for real or an attempt at rectifying his WWE character?

During an interview on The Sam Roberts Wrestling Podcast, the host further pitted Ziggler and Cena against each other in that Cena plays a musclebound meathead who’s hooking up with Amy Schumer in her runaway box office hit movie, Trainwreck, a role allegedly based on Ziggler, who dated Schumer in real life.

Relatedly, Tyler Breeze burst onto the scene as Summer Rae’s rebound, taking the spot of Ziggler both literally and figuratively. He appears on Breaking Ground and at once parodies and makes use of our obsession with social media, asking if he’s who we follow, toting selfie sticks to the ring and streaming his entrances on Periscope.

Total Divas also uses social media to their advantage with things posted by its stars on Instagram have been used to punctuate storylines, most notably Eva Marie’s falling out with the rest of the cast.

In the first few episodes of season four, Alicia Fox and the Bellas were irked because of Eva’s continued posting of ads for her hair extension line and various self-promotional content at the detriment of anything about wrestling. Then, when the rest of the cast blew up that Eva was getting specialised one-on-one wrestling training while they all had to tough it out in developmental, Eva retorted with an Instagram post about a lion not worrying “herself with the opinion of sheep”. (Just FYI: A female lion is a lioness, Eva.)

Since then, Eva has made amends with the rest of the show’s cast, even joining babyface Team Total Divas at WrestleMania, despite cultivating a successful heel gimmick in NXT and further reinforcing not only the fifth wall between Total Divas/E! and WWE, but one between WWE and NXT, as well.

Ryan Boyd unpacked the relationship between kayfabe and social media further in a piece for The Spectacle of Excess. He writes:

[U]nder the new rules of kayfabe, the audience is encouraged to be just as interested in Kofi Nahaje Sarkodie-Mensah as they are in Kofi Kingston, and what’s more than that, the Nashville crowd got worked like hell when Kofi-the-real-guy said that country music sucks purely because he went one further in his heel antics. Kofi-the-real-guy is as much a part of the show as Kofi-the-heel—they’re both props for generating heat and selling T-shirts.

“Kayfabe is a matryoshka doll of carny deception, and if you think you’re not getting worked, that just means you’re getting double-worked. The kayfabe is coming from inside the house.”

*

A few years ago I was involved in the making of a wrestling mockumentary with a smorgasbord of former WWE Superstars which then led to me working in an indie Australian promotion that often brought out big names to compliment its own talent. While most of the wrestlers I grew up watching on TV were lovely in person, I did observe a certain disconnect between their characters and reality. But it must be hard to get a good grip on reality when the bulk of your life is spent perfecting your craft and the development of the character that goes along with it. There is an expectation in the professional wrestling world that you stay in character at all times to protect storylines and maintain “kayfabe”—despite the widely held belief that wrestling is “fake”—at all costs, but what toll does that take on everyday life?

One indie wrestler who knows the importance of social media and utilising it to portray your character to your fans is Melbourne wrestler JXT, who recently received a tryout for WWE when they were in town with NXT.

With a YouTube show entitled JXTv and a photo op gimmick appropriated from Instagram’s polaroid-esque layout, JXT’s social media presence compliments his status as a party-loving, millennial everyman and will show industry heavyweights that he has an in-built following if and when the time comes to make the move to the U.S.

JXT believes that to be a wrestler and have a strong social media presence is “super important.”

“I see wrestlers now without Instagram or Twitter and straight away in my head I say ‘they’re not serious’,” he continues. “WWE talks about Twitter constantly and references [its] Superstars’ Instagrams. The fans want to invest in you so having platforms where they can talk to you and see what you’re up to constantly is key in giving the fans a chance to make that deep emotional connection. It’s 2016: people have 7-second attention spans; they want to see a lot of their favourite wrestlers in short, sharp bursts. So things like Instagram and YouTube help because there isn’t a show on Tuesday morning but they can just check your Instagram to get a dose of what you’ve been up to.”

JXT’s main goal with JXTv and his other online endeavours is to make a name for himself. “You look at any big independent wrestler, [if] they have a heavy social media presence [then] that’s how they get their name,” JXT says. “You hear of all these cool wrestlers who aren’t signed to a big company yet through social media. CM Punk was renowned [in] internet wrestling circles and that’s why he broke the mold and WWE signed the independent guy. He had so much buzz they gave him a chance.

“Everyone knows who Colt Cabana is yet he doesn’t wrestle for any big wrestling company [save for] ROH in its smaller days… Kevin Owens, Samoa Joe, Sami Zayn… Everywhere I go I want people to know who I am before I even get there. That is the goal.”

But JXT insists his character, like so many of the most successful wrestling gimmicks, is just a heightened version of himself. “I love to party and I love wrestling so I take that and over-dramatise it. [But] when I’m just being me, I’m calmer and less over the top. You need to know who you are as a person, and not get lost in the hype and perceived ego of your wrestling character.”

While maintaining some semblance of suspended disbelief is integral to professional wrestling, it’s also a delight when wrestlers break kayfabe for real. Take the Four Horsewomen’s curtain call at NXT Takeover: Brooklyn when Bayley won the NXT Women’s Championship from Sasha Banks in a hellacious match, culminating in Charlotte and Becky Lynch coming out to join them in a tear-jerking show of friendship. In my opinion there’s no greater reward than seeing competitors who gave it their all express respect and, oftentimes, love for one another. Give me that over neatly packaged “reality” any day.

If we can take one thing from the shitshow that was the Rusev/Lana/Dolph Ziggle/Summer Rae storyline it’s the ability to ask the question, what even is the point of kayfabe, anyway? If Vince McMahon claims that WWE is entertainment and not sport, then why not treat its Superstars as actors and let them do what they want, within reason (*cough* Hulk Hogan *cough*), on their own time? With social media and the 24-hour news cycle the kayfabe model is a risky one that’s no longer feasible.

Related: World Wrestling Entertainment Will Never #GiveDivasAChance As Long As It Prioritises Bad Men.

In Defence of Eva Marie.

My Weekend with Wrestlers.

Elsewhere: [Harlot] Whorephobia & Misogyny in Wrestling: Still Real to Me, Dammit.

[Intergender World Champs] Smack Talker! Daniel Bryan’s Tiresome Vocal Misogyny.

[Complex] Over The Hills: The Afterlife of Heidi & Spencer Pratt.

[The Spectacle of Excess] Kayfabe is Dead. Long Live Kayfabe.

Image via Courtney Rose/Calling Spots.

TV: Top 10 TV Moments of the Year.

 

1. OMGSW: Derek Gets Shot on Grey’s Anatomy.

I spent the season six final of Grey’s bawling my eyes out as Reed Adamson and Charles Percy died, Derek, Alex and Owen get shot, and Meredith loses her baby. One of the best season finals I’ve ever seen.

2. Another Day, Another Gun Shot Wound: Chuck Gets Shot on Gossip Girl.

While season three’s finale wasn’t the best I’ve ever seen, it certainly set the ball rolling for an epic season four thus far (see below).

Chuck issued Blair an ultimatum; Dan was revealed to be the father of Georgina’s baby; Chuck raped Jenny; Jenny went to boarding school; Blair took Chuck up on his ultimatum; Blair found out Chuck slept with Jenny; Serena and Blair went to Paris; Chuck got shot in Prague.

3. Katy Perry’s Chest is Too Ample for Sesame Street.

Sure, Katy’s dress was a little revealing to be prancing around the street named Sesame, but wasn’t it the responsibility of the show’s costume designers to put her in something a little more child-friendly?

4. Airy Fairy: Sookie is a Fairy on True Blood.

What the?! Aside from lots of Eric action and the introduction of hot werewolf Alcide, season three was a confusing exercise in vampirism, culminating in the revelation that Sookie is a fairy, the idea being that her blood is so irresistible to Bill, Eric et al. because it helps them walk amongst the living. (More on Sookie’s allure to come.)

5. The ANTM Debacle.

Well… at least it got Aussie Top Model into the international (entertainment) news. It probably boosted sales for Harper’s Bazaar, with the two finalists on the cover.

6. It’s “Britney/Brittany”, Bitch! Britney Spears on Glee.

In what was probably one of the most anticipated TV moments of 2010, Britney Spears appeared for (literally) a moment on Glee.

7. What Once Was LOST, Now is Found: LOST Finale.

The last ever episode of LOST seemed to ask more questions that it answered, but ultimately was a bit of a letdown.

8. Romeo Serena & Juliet: Serena’s Stalker Saga on Gossip Girl.

GG has always been a guilty pleasure of mine since it debuted in 2007, but it hasn’t always had the greatest of storylines. This season, however, has been one of my favourites, with the mystery surrounding Juliet’s entry into Serena’s life getting stronger each episode. The story arc was resolved in the U.S.’s most recent episodes, but instead of spoiling it for Aussie viewers (which The Scarlett Woman has been known to do *blush*), I’ll wait til it airs here to catch you up on the saga.

9. Sexual Double Standards on Jersey Shore.

Speaking of guilty pleasures, Jersey Shore is the epitome of “guilty” if ever there was one!

Violence, racism, sexism and sun damage run rampant in the show, which seems to have gotten even worse in its second season.

Femme fatale Angelina Pivarnick is vilified for sleeping with two guys in one week, when the men of the house have a rotisserie of women for every night of the week. The resentment of Angelina for being a “single girl” and “enjoying herself”, which she constantly made reference to, comes to a head with a cat fight, a “dirty pad” found on the bathroom floor, and Angelina exiting the house for the second time in as many seasons.

10. The Hills’ Curtains Draw to a Close… But Not Before Lifting Them on Reality TV.

Living vicariously through The Hills’ girls hedonistic Hollywood lifestyles is something I’m really going to miss in 2011.

I suppose there’s always Heidi Montag’s tabloid transgressions and Lauren’s new reality show to indulge in…

Related: Gun Shot Wound to the Head: Grey’s Anatomy Season Final.

The Last Tango… For the Season: Gossip Girl Season 3 Finale.

The Underlying Messages of Glee’s “Britney/Brittany” Episode.

It’s All About Britney, Bitch!

Glee Against the Music.

What Once Was LOST, Now is Found?: Lost Finale.

Surfing the Third Wave: Second Wave VS. Third Wave Feminism on Gossip Girl.

The Hills Finale: All Good Things Must Come to an End.

Poor Little Rich Girl: Who Cover Girl Heidi Montag.

Elsewhere: [Jezebel] Jersey Shore: If Men Can Wax Their Eyebrows, Why Can’t Women Sleep Around?

TV: The Hills Finale—All Good Things Must Come to an End.

 

A lot of viewers might have argued that The Hills had passed its prime awhile ago, probably around the time its star, Lauren Conrad, bid farewell midway through season five.

While that may be somewhat true (personally, my favourite seasons were the second half of season three, and season four), The Hills has always been what it was intended to be; a guilty pleasure.

It was also one of the first shows to really catapult the “scripted reality” notion into the mainstream, in the footsteps of which so many others followed: The Real Housewives, Keeping Up with the Kardashians, Girls of the Playboy Mansion and pretty much every other MTV show since The Hills’ debut (bar Jersey Shore, which Perez Hilton, in last week’s column for Famous, called “raw [and] real”the antithesis of The Hills).

But the buzz has been around the show’s final episode, which aired two weeks ago in the US, and which Australia is still waiting for.

After so much criticism of the action on the show being fake vs. real, with scenes being shot several times for the best angles (both camera- and storyline-wise) and “cut up to death”, the producers and writers (?) decided to capitalise on that allure.

SPOILER ALERT: The final scene sees Kristin Cavallari and Stacie Hall packing the rest of Kristin’s things into a waiting car, as she’s moving to Europe (E! television personality Joel McHale of The Soup hilariously noted that Europe is a continent, not a country, and Kristin never once mentioned where in Europe she was going!), to “find myself” and “figure out what I want”. Brody Jenner is waiting by the car to say a final goodbye to Kristin, who told Brody she loved him but was knocked back. He says he would have got together with her if he knew she would move away when he rejected her. Kristin says “that’s all I’ve ever wanted to hear”, but she’s still going. They hug, kiss, cry, and the car drives away with Kristin inside, leaving Brody brooding beneath the Hollywood sign.

As the camera pans out, the Hollywood sign starts moving, and it is revealed that Brody is standing on a film lot. Kristin runs from the car as the director yells “cut!”, embracing Brody as the two are congratulated by the crew for wrapping the last scene. END SPOILER ALERT.

Confusing, much?!

While The Hills season final may not get as much publicity and/or examination as, say, The Sopranos or LOST, it is a clever poke at the media and Hollywood. Brody said:

“I think the show has always battled with what’s real and what’s fake, and this ending was perfect because you still don’t know what was real, what was fake and it’s kind of like LA in a sense.”

Oh, how poignant!

There are still a lot of loose ends that fans are left hanging with, though, and I guess that’s the dilemma of having a “reality” show that is based on the real lives of its stars, but it scripted to within an inch of its life, and some of its stars (ie. Speidi) can’t reconcile those difference.

I would like to know what happened with Heidi and Spencer, and if they ever reconciled with Holly, Heidi’s sister, and their mother, Darlene. And if Audrina finds what she’s looking for by moving out of Hollywood. Ditto Kristin in Europe.

But I guess we will find these things out in Heidi’s new reality show with The Hills alum Jen Bunney, and Audrina’s rumoured show, The Audrina Patridge Show.

Until then, there’s always the tabloids.

Related: The Hills Have (Dead) Eyes.

Elsewhere: [MTV] Brody Jenner Reveals Alternate Hills Ending with Lauren Conrad.