12 Posts of Christmas: In Defence of Mia Freedman.

In the spirit Christmas, I’ve decided to revisit some of my favourite posts of the year in the twelve days leading up to December 25th. 

You might remember back in July when Cadel Evans won the Tour de France, Mia Freedman said on the Today show that sportspeople aren’t heroes, and a shitstorm ensued. You can read the original post here.

Mia Freedman’s copped it pretty hard in the media the last couple of weeks, ever since her comments about Cadel Evans and sports stars being held up as heroes.

It’s no secret that Freedman is my idol, so I will go to bat for her til the cows come home. She’s the reason I became a writer. She’s the reason I did work experience at Cosmo. I share a lot of her views. Whether it’s just a happy coincidence, or I’ve shaped my views around hers (I started reading Cosmo at 15, a very impressionable age, so it’s more than likely the latter), I don’t know.

I’ve written about my love for Freedman, followed closely by formerGirlfriend and Cleo editor, and current Sunday Life editor, Sarah Oakes, numerous times, and how the incestuous nature of the magazine world ensures a similar writing and editing style from those who work together. Take Freedman and Zoë Foster, for example. Or Oakes and Girl with a Satchel’s Erica Bartle and Musings of an Inappropriate Woman’s Rachel Hills.

Speaking of Sunday Life, Freedman’s column last weekend solidified why she’s a woman after my own heart.

She wrote about spending time with her family, and how planning big events are always a disaster and it’s the little, “mundane moments” that are memorable.

But back to the issue at hand: sportspeople as heroes.

I agree wholeheartedly that sportsmen and women aren’t heroes. (I threw up in my mouth a little bit when Karl Stefanovic and Lisa Wilkinson stood for the national anthem after Evans won the Tour de France.) Yay, they can “swim fast”, “kick a ball with accuracy”, “run quickly” and “jump over high things”. But how does this make them heroes? It makes them superficial “heroes” or emblems of sporting events in which they did good, but not actual heroes. We can leave that title to soldiers, doctors, activists, social workers, firefighters and others who face death and social injustice to save lives and make the world a better place.

As Freedman reiterates:

“I roll my eyes every time another Australian of the Year is named and it’s a sportsperson. I cringe at the CONSTANT sycophancy and praise heaped on sportspeople and the way they are forever lauded as heroes… How does being highly physically capable make you a hero?”

I read somewhere that it is highly likely Evans will be named 2011’s Australian of the Year, so start warming up those eye sockets, Mia!

I brought this notion up with a coworker last week, who said doctors aren’t heroes just because they’re saving lives. But what about Doctors Without Borders, or doctors and nurses with the armed forces? “Well, that’s different,” he said. Why? Because they’re facing their own death whilst trying to prevent someone else’s? But sportspeople aren’t facing death (okay, sometimes they are), and their payoff is purely selfish.

Said coworker mentioned some AFL “hero” who, back in the ’70s (I think; don’t quote me on this), finished the grand final with a torn ligament and brought the premiership home. Some might call it heroism; others stupidity.

And I think the sportsperson=hero dichotomy is abhorrent, considering the extracurricular allegations levelled at some of them. Is Nick D’Arcy a hero for punching some guy and leaving him with irreparable facial damage? Are the Collingwood FC guys heroes for winning last year’s premiership, with some of them subsequently going on to allegedly sexually assault one or some groupies? How about the world class douchebag Brendan Fevola? Or Tiger Woods? O.J. Simpson? Hardly heroes.

Perhaps we should be looking to sportspeople like Glenn McGrath, who works tirelessly for his late wife’s breast cancer foundation. Or the Essendon FC, who work with schools to improve literacy. While not exactly heroes per se, at least they’re doing something other than hitting and kicking balls.

Freedman writes in a related piece:

“Sporting stars may have great physical skills but that’s all. They’re no smarter or better or nicer or more well intentioned than the average Australian. In fact, I would argue that generally (and of course this is a generalisation), they are less informed, less aware and less street smart than the average bear.

“This is because to become a great athlete, you have to spend many years from the time you are very young, refining your skills. That’s years swimming up and down a pool. Years running around a track. Years kicking a ball or hitting it with a bat.

“Years…

“I’m happy for anyone who CHOOSES to spend years of their life dedicated to their sport. Go for it. But let’s not pretend it’s a selfless or noble pursuit.

“Professional athletes do it for many reasons. Sponsorship dollars. Personal satisfaction. A desire to represent their country or be the best at swimming or kicking or hitting or whatever it is they’re good at.”

Without humiliating anyone, I find the “less informed, less aware and less street smart” contention is particularly true of one of my physically gifted friends.

While he has a Masters and is one of the most book-smart people I know, he admitted to me that until he was in his late teens, he was completely sheltered by his parents. So much so that he didn’t buy his first CD until around this age. Up to that point, he listened to whatever his parents wanted to listen to, because it was pretty much school, practice, competitions, and the only musical exposure he got was in the car on the way to said school, practice, competitions.

Now the kind of sports he plays aren’t exactly your true blue AFL or cricket (in fact, they’re so obscure I won’t mention them here at the risk of giving him away!), so he’s in another boat altogether: his sports would be, and have been, ridiculed by both your Aussie bogan and your highbrow cultured Australian.

Now, from what I’ve read, Cadel Evans is involved in other noble pursuits, like charity. Unfortunately, I think Freedman’s point was sullied by using Evans to bring it up on national television. Perhaps if she were talking about Stephanie Rice or Ben Cousins her contention would have been more well received. But that’s the risk you run when you voice an opinion that’s not of the norm.

And that’s why I love her. Sure, she got crapped on by most of Australia for making a valid point. But she was able to return to voicing her opinion on Today the same time the following week, joking about going into witness protection, but getting a haircut instead. She was able to find the humour in the situation, and see where she might have been wrong.

For the record, I don’t think she was wrong.

Related: In Defence of Mia Freedman.

Everything They Touch Turns to Gold.

Mama Mia: A Memoir of Mistakes, Magazines & Motherhood By Mia Freedman Review.

Mia Culpa: Confessions from the Watercooler of Life by Mia Freedman Review.

Elsewhere: [MamaMia] Cadel Evans: Is He a Hero?

[MamaMia] Cadel: Here’s What I Learned.

[MamaMia] Is Being Australian Really So Much About Gold Medals?

[MamaMia] Stephanie Rice. Enough With the Hero Worship.

[MamaMia] When Family Time is a Nightmare.

12 Posts of Christmas: Paper Dwarves, Digital Giants.

In the spirit Christmas, I’ve decided to revisit some of my favourite posts of the year in the twelve days leading up to December 25th. 

This one was written after Paper Giants aired on ABC in April, comparing the heyday of magazines with the impact of the digital world. You can read the original post here.

A few weeks ago, in response to ABC’s Paper Giants: The Birth of CleoMia Freedman wrote on MamaMia about her thoughts on the state of the (mag) nation and if magazines are still relevant and the amount of influence they wield in 2011:

“… Not that much excitement goes on in magazines anymore… [It’s a struggle to] get them [those who work on a magazine] to try and think about something that hasn’t been done before, something that will start a conversation and boost sales.”

Freedman compares pay TV’s Park Street, a The Devil Wears Prada-esque reality show about ACP’s head offices, featuring the editors of DollyCleoCosmoMadison and Shop Til You Drop, which received dismal ratings and poor audience response, to the critical success and brilliant take on Cleo in her influential heyday of Paper Giants. She says, “Gemma Crisp [editor of Cleo] explained the editorial process that a story undergoes from conception to publication. It takes a minimum of three months… When was the last time you waited three months for something? Life doesn’t happen in increments of months anymore. It happens in moments, in text messages, in Tweets. It’s fast and it’s relentless and if it takes you three months (or even three weeks) to get from thought to print then that’s just too long to retain the attention of your audience.”

When she puts it like that, Freedman makes me long for a simpler time, when I hung on the every word magazines published, as opposed to reading hundreds of articles a week, mostly on blogs, but also in magazines, in an attempt to stay on top of my blogging game.

Erica Bartle, creator of Girl with a Satchel and a former mag girl herself, says Freedman’s “blog-cum-website” “deals in what everyone’s talking about TODAY. It feeds off the 24-hour news cycle. And Mia’s own profile. And her opinion… It’s like a current affairs program for women online.” And now with MamaMia launching on SkyNews, Freedman’s brand is literally a current affairs program.

Not all blogs can operate this way. MamaMia has a team of bloggers, editors and techs who keep the site running smoothly which thus, as Bartle said, allows it to operate on a 24-hour news cycle.

Personally, I have a part-time paid job I go to four times a week, this means I only get to blog two or three days a week, and with so much info to process and a maximum of 15 posts per week to churn out in a small amount of time, this means I can’t always post as early and as often as I’d like.

But even for those who blog fulltime, like Bartle, it’s not always about what’s happening right NOW as it is about maintaining the blog’s integrity.“I personally operate on a different plane, because my beliefs very much inform my work. For that, I’m willing to sacrifice certain economic constraints,” she says.

Still in the blogging world, you have someone like Gala Darling, who is very much a self-made businesswoman as a result of her über-successful blog of the same name. She’s gone from strength to strength over the past few years; something she could never have done had she been a magazine editor (bar the select few, like Anna Wintour, Anna Dello Russo and yes, Freedman).

But, essentially, MamaMia has the advantage of possessing “a figurehead with credibility whose background is in traditional media. She has the gut instinct of an editor. Online you need news nous as well as technological nous and business nous.”

Another editor who has these qualities in spades is former Cleo and Girlfriend editor, Sarah Oakes, whom Bartle worked under at Girlfriend. Bartle says she invoked an atmosphere of ghosts of magazines past, creating “camaraderie, creativity and positivity, which I think she achieved. She gave you more work if she thought you could be stretched; gave you a talking to if you had crossed a line; gave you a pat on the back for a job well done.” Very Ita-like, wouldn’t you say?

Oakes is now editor of The Age Sydney Morning Herald’s Sunday Life supplement, a title which has improved markedly since she took over. (I have also blogged here about how I think both Girlfriend and Cleo became better titles under her leadership.)

In fact, newspaper inserts are giving the glossies on the newsstand a run for their money, as they “are getting exclusives and have strong writing and design teams, as well as columnists and styling/shoots. These free weekly titles, because of the mastheads they reside within, have enviable readerships and access to celebrities. They are also respectable, well executed and FREE,” Bartle notes.

But at the end of the day, are magazines relevant?

Freedman writes:

“The internet has not only sucked up their readers, it has also gobbled up their purpose: to be a way women form tribes and communicate. Now there’s YouPorn and any other number of sites for titillation, Google for questions about sex, and any number of websites or free newspaper magazines if you’re looking for other types of content or a magazine-style experience. Women don’t want to be spoken TO anymore. They want to be part of the conversation, something which the internet allows, in fact depends on… the internet has taken the sting out of the raunch-factor for mags like Cosmo and Cleo.”

Yes, as Freedman says, there are much raunchier locales to get what would have been included in a sealed section only a few years ago. There’s also Perez Hilton, TMZ and even shows like Entertainment Tonight and E! News that monopolise celebrity content, while the fashion blogs are more of a go-to for what kids are wearing these days.

Sure, Vogue’s always going to be a premiere source for high fashion shoots from photographers the likes of Annie Leibovitz, Patrick Demarchelier and David LaChapelle, but magazines “seem to exist on a strangely distant planet where all the people look like plastic and the sole pursuit is ‘perfection’. Except that perfection doesn’t really exist,” says Freedman.

When sites like JezebelCover Girl Culture and, yes, MamaMia and Girl with a Satchel are debunking photoshop myths and striving for more realistic representations of women in the media, magazines are doing this movement any favours. (Except maybe Brigitte.)

And when you can get most of a magazine’s content online anyway (I passed on a near-$20 copy of US Harper’s Bazaar in favour of accessing interviews with Kim Kardashian and Hillary Clinton on their website), are they really worth it?

Bartle doesn’t think so. “No, but they need to be distinctive from what we can get online or elsewhere if we are going to part with $5-$10 to purchase one. Premium magazines, which I have no qualms spending extra on, include The Gentlewoman and O The Oprah Magazine, because they cater to my tastes, sensibility and need for a good read on a Saturday afternoon with a cup of tea.”

I agree with Bartle’s sentiments.

While online is great for content from individuals not curated and/or watered down by magazines editors to fit the mold of their magazine, holding a truly great glossy in your hands, like the appeal of a physical book, while at the hairdressers, a café or tucked up in bed, means magazines will always hold a place in our hearts.

Right next to the Kindle and Google Reader.

Related: Paper Dwarves, Digital Giants.

Paper Giants: The Birth of Cleo Review.

Everything They Touch Turns To Gold.

Evolution of the Bookshop at The Wheeler Centre.

Elsewhere: [MamaMia] Paper Giants VS. Park Street: Why Magazines Are Not What They Used to Be.

[MamaMia] MamaMia Gets a TV Show.

[Girl with a Satchel] Homepage.

[Girl with a Satchel] Mid-Week Media Musings.

[Gala Darling] Homepage.

In Defence of Mia Freedman.

 

Mia Freedman’s copped it pretty hard in the media the last couple of weeks, ever since her comments about Cadel Evans and sports stars being held up as heroes.

It’s no secret that Freedman is my idol, so I will go to bat for her til the cows come home. She’s the reason I became a writer. She’s the reason I did work experience at Cosmo. I share a lot of her views. Whether it’s just a happy coincidence, or I’ve shaped my views around hers (I started reading Cosmo at 15, a very impressionable age, so it’s more than likely the latter), I don’t know.

I’ve written about my love for Freedman, followed closely by former Girlfriend and Cleo editor, and current Sunday Life editor, Sarah Oakes, numerous times, and how the incestuous nature of the magazine world ensures a similar writing and editing style from those who work together. Take Freedman and Zoë Foster, for example. Or Oakes and Girl with a Satchel’s Erica Bartle and Musings of an Inappropriate Woman’s Rachel Hills.

Speaking of Sunday Life, Freedman’s column last weekend solidified why she’s a woman after my own heart.

She wrote about spending time with her family, and how planning big events are always a disaster and it’s the little, “mundane moments” that are memorable.

But back to the issue at hand: sportspeople as heroes.

I agree wholeheartedly that sportsmen and women aren’t heroes. (I threw up in my mouth a little bit when Karl Stefanovic and Lisa Wilkinson stood for the national anthem after Evans won the Tour de France.) Yay, they can “swim fast”, “kick a ball with accuracy”, “run quickly” and “jump over high things”. But how does this make them heroes? It makes them superficial “heroes” or emblems of sporting events in which they did good, but not actual heroes. We can leave that title to soldiers, doctors, activists, social workers, firefighters and others who face death and social injustice to save lives and make the world a better place.

As Freedman reiterates:

“I roll my eyes every time another Australian of the Year is named and it’s a sportsperson. I cringe at the CONSTANT sycophancy and praise heaped on sportspeople and the way they are forever lauded as heroes… How does being highly physically capable make you a hero?”

I read somewhere that it is highly likely Evans will be named 2011’s Australian of the Year, so start warming up those eye sockets, Mia!

I brought this notion up with a coworker last week, who said doctors aren’t heroes just because they’re saving lives. But what about Doctors Without Borders, or doctors and nurses with the armed forces? “Well, that’s different,” he said. Why? Because they’re facing their own death whilst trying to prevent someone else’s? But sportspeople aren’t facing death (okay, sometimes they are), and their payoff is purely selfish.

Said coworker mentioned some AFL “hero” who, back in the ’70s (I think; don’t quote me on this), finished the grand final with a torn ligament and brought the premiership home. Some might call it heroism; others stupidity.

And I think the sportsperson=hero dichotomy is abhorrent, considering the extracurricular allegations levelled at some of them. Is Nick D’Arcy a hero for punching some guy and leaving him with irreparable facial damage? Are the Collingwood FC guys heroes for winning last year’s premiership, with some of them subsequently going on to allegedly sexually assault one or some groupies? How about the world class douchebag Brendan Fevola? Or Tiger Woods? O.J. Simpson? Hardly heroes.

Perhaps we should be looking to sportspeople like Glenn McGrath, who works tirelessly for his late wife’s breast cancer foundation. Or the Essendon FC, who work with schools to improve literacy. While not exactly heroes per se, at least they’re doing something other than hitting and kicking balls.

Freedman writes in a related piece:

“Sporting stars may have great physical skills but that’s all. They’re no smarter or better or nicer or more well intentioned than the average Australian. In fact, I would argue that generally (and of course this is a generalisation), they are less informed, less aware and less street smart than the average bear.

“This is because to become a great athlete, you have to spend many years from the time you are very young, refining your skills. That’s years swimming up and down a pool. Years running around a track. Years kicking a ball or hitting it with a bat.

“Years…

“I’m happy for anyone who CHOOSES to spend years of their life dedicated to their sport. Go for it. But let’s not pretend it’s a selfless or noble pursuit.

“Professional athletes do it for many reasons. Sponsorship dollars. Personal satisfaction. A desire to represent their country or be the best at swimming or kicking or hitting or whatever it is they’re good at.”

Without humiliating anyone, I find the “less informed, less aware and less street smart” contention is particularly true of one of my physically gifted friends.

While he has a Masters and is one of the most book-smart people I know, he admitted to me that until he was in his late teens, he was completely sheltered by his parents. So much so that he didn’t buy his first CD until around this age. Up to that point, he listened to whatever his parents wanted to listen to, because it was pretty much school, practice, competitions, and the only musical exposure he got was in the car on the way to said school, practice, competitions.

Now the kind of sports he plays aren’t exactly your true blue AFL or cricket (in fact, they’re so obscure I won’t mention them here at the risk of giving him away!), so he’s in another boat altogether: his sports would be, and have been, ridiculed by both your Aussie bogan and your highbrow cultured Australian.

Now, from what I’ve read, Cadel Evans is involved in other noble pursuits, like charity. Unfortunately, I think Freedman’s point was sullied by using Evans to bring it up on national television. Perhaps if she were talking about Stephanie Rice or Ben Cousins her contention would have been more well received. But that’s the risk you run when you voice an opinion that’s not of the norm.

And that’s why I love her. Sure, she got crapped on by most of Australia for making a valid point. But she was able to return to voicing her opinion on Today the same time the following week, joking about going into witness protection, but getting a haircut instead. She was able to find the humour in the situation, and see where she might have been wrong.

For the record, I don’t think she was wrong.

Related: Everything They Touch Turns to Gold.

Mama Mia: A Memoir of Mistakes, Magazines & Motherhood By Mia Freedman Review.

Mia Culpa: Confessions from the Watercooler of Life by Mia Freedman Review.

Elsewhere: [MamaMia] Cadel Evans: Is He a Hero?

[MamaMia] Cadel: Here’s What I Learned.

[MamaMia] Is Being Australian Really So Much About Gold Medals?

[MamaMia] Stephanie Rice. Enough With the Hero Worship.

[MamaMia] When Family Time is a Nightmare.

Image via ArtsHub.

Magazines: Paper Dwarves, Digital Giants?

 

A few weeks ago, in response to ABC’s Paper Giants: The Birth of Cleo, Mia Freedman wrote on MamaMia about her thoughts on the state of the (mag) nation and if magazines are still relevant and the amount of influence they wield in 2011:

“… Not that much excitement goes on in magazines anymore… [It’s a struggle to] get them [those who work on a magazine] to try and think about something that hasn’t been done before, something that will start a conversation and boost sales.”

Freedman compares pay TV’s Park Street, a The Devil Wears Prada-esque reality show about ACP’s head offices, featuring the editors of Dolly, Cleo, Cosmo, Madison and Shop Til You Drop, which received dismal ratings and poor audience response, to the critical success and brilliant take on Cleo in her influential heyday of Paper Giants. She says, “Gemma Crisp [editor of Cleo] explained the editorial process that a story undergoes from conception to publication. It takes a minimum of three months… When was the last time you waited three months for something? Life doesn’t happen in increments of months anymore. It happens in moments, in text messages, in Tweets. It’s fast and it’s relentless and if it takes you three months (or even three weeks) to get from thought to print then that’s just too long to retain the attention of your audience.”

When she puts it like that, Freedman makes me long for a simpler time, when I hung on the every word magazines published, as opposed to reading hundreds of articles a week, mostly on blogs, but also in magazines, in an attempt to stay on top of my blogging game.

Erica Bartle, creator of Girl with a Satchel and a former mag girl herself, says Freedman’s “blog-cum-website” “deals in what everyone’s talking about TODAY. It feeds off the 24-hour news cycle. And Mia’s own profile. And her opinion… It’s like a current affairs program for women online.” And now with MamaMia launching on SkyNews, Freedman’s brand is literally a current affairs program.

Not all blogs can operate this way. MamaMia has a team of bloggers, editors and techs who keep the site running smoothly which thus, as Bartle said, allows it to operate on a 24-hour news cycle.

Personally, I have a part-time paid job I go to four times a week, this means I only get to blog two or three days a week, and with so much info to process and a maximum of 15 posts per week to churn out in a small amount of time, this means I can’t always post as early and as often as I’d like.

But even for those who blog fulltime, like Bartle, it’s not always about what’s happening right NOW as it is about maintaining the blog’s integrity.“I personally operate on a different plane, because my beliefs very much inform my work. For that, I’m willing to sacrifice certain economic constraints,” she says.

Still in the blogging world, you have someone like Gala Darling, who is very much a self-made businesswoman as a result of her über-successful blog of the same name. She’s gone from strength to strength over the past few years; something she could never have done had she been a magazine editor (bar the select few, like Anna Wintour, Anna Dello Russo and yes, Freedman).

But, essentially, MamaMia has the advantage of possessing “a figurehead with credibility whose background is in traditional media. She has the gut instinct of an editor. Online you need news nous as well as technological nous and business nous.”

Another editor who has these qualities in spades is former Cleo and Girlfriend editor, Sarah Oakes, whom Bartle worked under at Girlfriend. Bartle says she invoked an atmosphere of ghosts of magazines past, creating “camaraderie, creativity and positivity, which I think she achieved. She gave you more work if she thought you could be stretched; gave you a talking to if you had crossed a line; gave you a pat on the back for a job well done.” Very Ita-like, wouldn’t you say?

Oakes is now editor of The Age & Sydney Morning Herald’s Sunday Life supplement, a title which has improved markedly since she took over. (I have also blogged here about how I think both Girlfriend and Cleo became better titles under her leadership.)

In fact, newspaper inserts are giving the glossies on the newsstand a run for their money, as they “are getting exclusives and have strong writing and design teams, as well as columnists and styling/shoots. These free weekly titles, because of the mastheads they reside within, have enviable readerships and access to celebrities. They are also respectable, well executed and FREE,” Bartle notes.

But at the end of the day, are magazines relevant?

Freedman writes:

“The internet has not only sucked up their readers, it has also gobbled up their purpose: to be a way women form tribes and communicate. Now there’s YouPorn and any other number of sites for titillation, Google for questions about sex, and any number of websites or free newspaper magazines if you’re looking for other types of content or a magazine-style experience. Women don’t want to be spoken TO anymore. They want to be part of the conversation, something which the internet allows, in fact depends on… the internet has taken the sting out of the raunch-factor for mags like Cosmo and Cleo.”

Yes, as Freedman says, there are much raunchier locales to get what would have been included in a sealed section only a few years ago. There’s also Perez Hilton, TMZ and even shows like Entertainment Tonight and E! News that monopolise celebrity content, while the fashion blogs are more of a go-to for what kids are wearing these days.

Sure, Vogue’s always going to be a premiere source for high fashion shoots from photographers the likes of Annie Leibovitz, Patrick Demarchelier and David LaChapelle, but magazines “seem to exist on a strangely distant planet where all the people look like plastic and the sole pursuit is ‘perfection’. Except that perfection doesn’t really exist,” says Freedman.

When sites like Jezebel, Cover Girl Culture and, yes, MamaMia and Girl with a Satchel are debunking photoshop myths and striving for more realistic representations of women in the media, magazines are doing this movement any favours. (Except maybe Brigitte.)

And when you can get most of a magazine’s content online anyway (I passed on a near-$20 copy of US Harper’s Bazaar in favour of accessing interviews with Kim Kardashian and Hillary Clinton on their website), are they really worth it?

Bartle doesn’t think so. “No, but they need to be distinctive from what we can get online or elsewhere if we are going to part with $5-$10 to purchase one. Premium magazines, which I have no qualms spending extra on, include The Gentlewoman and O The Oprah Magazine, because they cater to my tastes, sensibility and need for a good read on a Saturday afternoon with a cup of tea.”

I agree with Bartle’s sentiments.

While online is great for content from individuals not curated and/or watered down by magazines editors to fit the mold of their magazine, holding a truly great glossy in your hands, like the appeal of a physical book, while at the hairdressers, a café or tucked up in bed, means magazines will always hold a place in our hearts.

Right next to the Kindle and Google Reader.

Related: Paper Giants: The Birth of Cleo Review.

Everything They Touch Turns To Gold.

The Evolution of the Bookshop at The Wheeler Centre.

Elsewhere: [MamaMia] Paper Giants VS. Park Street: Why Magazines Are Not What They Used to Be.

[MamaMia] MamaMia Gets a TV Show.

[Girl with a Satchel] Homepage.

[Girl with a Satchel] Mid-Week Media Musings.

[Gala Darling] Homepage.

Images via ABC, MamaMia, Teacup.

Newspaper Clipping of the Week.

 

In Sunday Life’sStyle Issue, new editor Sarah Oakes’ Midas touch is already evident.

Especially in commissioning the piece “Fashion Goes Gaga” by Polly Vernon, in which Vernon argues that “pop music has always been sexually charged”, referencing Rihanna’s “Te Amo” and Gaga wannabe (which I don’t agree with) Christina Aguilera, just not in the way that Lady Gaga has revolutionised it. Vernon says, “To dismiss Lady Gagaand her visual spawnas salaciously, gratuitously, unnecessarily sexual is… just plain wrong.”

True, because “Gaga’s version of sexuality is extraordinary from an aesthetic perspective. She makes fashion statements out of gimp masks and gaffer tape, and orgies out of vast synchronised dance segments. She turns sex into camp theatre, and the result is challenging, alarming, powerful and exciting”: a far cry from “the cynical, soulless titillation of your average Britney Spears video.”

But with the mention of gaffer tape and gimp masks, it sounds more like a certain Aguilera effort than Britney, doesn’t it? ;)

Related: Everything They Touch Turns to Gold.

Seven Links in Heaven.

Darren Rowse of ProBlogger has challenged his fellow bloggers to post seven links to seven blog posts in response to seven categories.

Rachel Hills did it (albeit with eleven), and now it’s my turn!

Your first post: Aside from the “Welcome” page, it was a review of Dog Boy by Eva Hornung, a book that I thoroughly enjoyed reading.

A post you enjoyed writing the most: The ones about issues that get me fired up. “Why Are Famous Men Forgiven For Their Wrongdoings, While Women Are Vilified for Much Less?”, “Is there Really a Beauty Myth?”, “Katy P VS. Lady G”, “In Defence of To Kill a Mockingbird, “Sisters Are Doing it For Themselves… But Not The Gays” about Julia Gillard’s appointment to PM, but her refusal to legalise gay marriage, and anything to do with The Hills (The Hills FinaleAll Good Things Must Come to an End” and The Hills Have (Dead) Eyes”). Of course, I love “On the (Rest of the) Net” and “Magazine Cover of the Week”, as those posts showcase my favourite things of the week.

A post which had great discussion: As a fledgling blog, none of my posts have great discussion! But a couple that spring to mind are “Beautiful Women Cause Earthquakes AND Heart Attacks, Apparently” in which the comments were longer than the actual post, and “Everything They Touch Turns to Gold” about mag editors Mia Freedman, Sarah Oakes et al. In addition, “Beauty & the Book” was meant as some fluffy man-candy, but drew criticism from the masculist crowd.

A post on someone else’s blog you wish you’d written: Anything on Jezebel, Musings of an Inappropriate Woman, Mama Mia and Girl with a Satchel. They are my muses.

Your most helpful post: This is a hard one, as none of my posts deal particularly with things that people need help with. Perhaps, “How NOT To Promote Your Book” and “Life by Numbers”?

A post with a title you are proud of: “Bad Boys, Watchya Gonna Do? Host a Seven Family Show”.

A post that you wish more people had read: “Katy P VS. Lady G” was one I had a lot of fun writing (see above), but I can take solace in the fact that Sarah Ayoub of Wordsmith Lane commented on this one! As well as “The Beautiful Bigmouthed Backlash Against Katherine Heigl & Megan Fox”, which I thought would fire people up a bit, but not a bite! And while “The Changing Face of Beauty” garnered my highest number of hits, not one comment! Would like to know what people thought of that one.

Magazines: Everything They Touch Turns to Gold.

 

Sometimes I look back at some of my favourite editions of magazines like Girlfriend and Cosmopolitan and think, they’re not what they used to be.

Don’t get me wrong, they’re still great mags changing the glossy face of Australia, what with Girlfriend’s Girlfriend of the Year, Think. Do. Be. Positive and I Delete Bullies and Cosmo’s Body Love campaigns.

My favourite issue ever of Girlfriend (and at almost 23, should I even be reading this magazine anymore?!) was back in November 2007, with Indiana Evans fronting the mag.

And, while I will always be a Cosmo girl, I’m struggling to get as excited about the mag as I was when I first started reading it seven years ago. I was lucky enough to get a taste of Mia Freedman’s editorial skills before she left the mag soon after, and have been a sucker for her ever since.

Only now am I starting to put the pieces of the puzzle together as to why Girlfriend, in particular, meant so much to me during that time.

Erica Bartle, creator of Girl with a Satchel and former Girlfriend staffer herself (more on that in a minute), recently blogged about current Cleo editor Sarah Oakes’ resignation and subsequent appointment as Sunday Life (Fairfax’s Sunday newspaper supplement) editor, and thank God she did!

I am now able to prepare myself to love Cleo a little less, and Sunday Life a little more. Much like falling out of love with Girlfriend around the time Oakes left, and falling fast for Cleo, especially following its recent redesign.

For my money, Oakes is the next Freedman, and I will buy anything she puts her name to.

I became familiar with her whilst she was editing the teen mag, which I began to read again at about age 18. Admittedly, I was out of the mag’s target audience age range, but the left-of-centre features, quirky crafts and “Click It” pages exposed me to a whole new internet world, comprising of Etsy stores, Gossip Girl fashions, creative projects and so much more.

Back when I was pursuing my magazine dreams, Girlfriend was a mag I wanted to internand eventually be paid to workat.

Then Oakes moved over to Cleo, and I immediately felt the shift in the quality of the content. Cleo used to be a magazine I felt I’d wasted my money on after purchasing, but it slowly surpassed all other magazines on my must-have list. I’ll be sad to see her leave, but glad that I now get my Sarah fix weekly, and for free! (Well, at the low $2 price of The Age.)

It’s no secret that the aforementioned Girl with a Satchel is a blog I frequent regularly; a blog that I have written for, and a blog that inspired me to start my own.

I think Bartle is a clever, self-deprecating and an “everywoman” writer, perhaps in the vein of Oakes and Freedman. Considering Bartle worked on Girlfriend during Oakes’ editorship, it’s hardly a surprise. (As I said, I have a soft spot for the “Click It” pages, which Bartle was responsible for compiling.) She has a knack for making the reader feel like they’re besties, or BFFs, or whatever it is the cool kids call it, and although I would merely call us sometime-collaborators/fellow bloggers, I sometimes wish we were.

Its no surprise the magazine world is a small, incestuous little family, and the same names usually pop up all over the place, from ACP to Pacific, and now, to the blogosphere. (As Bartle writes, Cosmo features editor Caelia Corse is now heading over to Women’s Health, which is edited by fellow former Cosmo girl, Felicity Harley nee Percival.) And I think it’s safe to say that the output of quality writers that readers can relate to may be due to the nurturing and mentorship of some great editors; in addition to the Oakes-Bartle dynamic, Lisa Wilkinson was the editor of Cleo when Freedman got her break, who then went on to mentor Harley and Freedman’s successor Sarah Wilson at Cosmo, and Wilson’s successor, current Cosmo editor Bronwyn McCahon. Phew!

As much as many people who write-off the magazine industry as fashion, beauty, diet and pop culture poppycock (many of my friends do, but they read this blog anyway ’cause they love me!), there’s no denying that it does attract many of Australia’s best female (and male) writers, and with the help of the seasoned and talented editors who’ve come before them, there’s certainly a bloodline of glossy (and bloggy, and newspapery) flair that is being secreted by the Australian magazine industry.